Past Top Shop Winners and Judging - Tire Review Magazine

Past Top Shop Winners and Judging

To read profiles of this year’s winners, click here. For articles on past winners, click here.


Gatto’s Tires & Auto Service
Melborne, Fla.

Community Tire & Auto Service

Chapel Hill Tire Car Care Center
Chapel Hill, N.C.

Redwood General Tire
Redwood City, Calif.


Atlantic Tire & Service
Cary, N.C.

Lex Brodie’s Tire, Wheel & Brake

Direct Tire & Auto Service
Watertown, Mass.

Pneus R. Guay
Jonquiere, Que.


Enger Tire & Auto
Cleveland, Ohio

Curry’s Auto Service
Chantilly, Va.

Griffin Brothers Tires, Wheels & Auto Service
Charlotte, N.C.

Jack Williams Tire & Auto Center
Moosic, Pa.


Tires, Tires, Tires
Sioux City, Iowa

Community Tire &
Auto Service

Robertson Tire Co.
Tulsa, Okla.

Waukegan Tire & Supply Co.
Waukegan, Ill.

Top Shop Judging
The 2011 Tire Review Top Shop Award Win­ner and three Finalists were selected through a rigorous multi-stage judging system. The first team of judges went through the dozens of original entries, selecting 20 semi-finalists.

That group of entrants completed additional entry requirements and underwent a detailed review. After that round of judging, eight semi-finalists were submitted for final judging.

Finalist Judges for the 2011 Top Shop Award represent a range of disciplines, including advertising and merchandising, customer service, vehicle service operations, business operations and community service.

Based on the materials submitted, judges used a five-point scale to rate each semi-finalist on their merchandising, customer service, community service, achievement, expertise/­training and appearance. Judges could award up to five discretionary points, as well.

A margin of just 0.7772 points separated the winner from the lowest-scored semi-finalist!

Serving as judges this year were:

Jody DeVere, president of women’s automotive and tire and service advice website and certification service

Chuck Seeley, vice president of marketing communications agency Crowl, Montgomery & Clark Inc.

Scott “Gonzo” Weaver, Babcox columnist, ASE-certified master technician and owner of Superior Auto Electric in Tulsa, Okla.

David Swan, president of market intelligence and competitive data analyst InteliChek LLC

Stu Zurcher, former independent tire dealer and founder and president of Strategic Alliance Group.

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