Past Top Shop Winners and Judging - Tire Review Magazine

Past Top Shop Winners and Judging

To read profiles of this year’s winners, click here. For articles on past winners, click here.

2007

Winner
Gatto’s Tires & Auto Service
Melborne, Fla.
gattos.com

Finalists
Community Tire & Auto Service
Phoenix
communitytireaz.com

Chapel Hill Tire Car Care Center
Chapel Hill, N.C.
chapelhilltire.com

Redwood General Tire
Redwood City, Calif.
redwoodgeneral.com

2008

Winner
Atlantic Tire & Service
Cary, N.C.
atlantictireonline.com

Finalists
Lex Brodie’s Tire, Wheel & Brake
Honolulu
lexbrodies.com

Direct Tire & Auto Service
Watertown, Mass.
directtire.com

Pneus R. Guay
Jonquiere, Que.
pneusrguay.ca

2009

Winner
Enger Tire & Auto
Cleveland, Ohio
enger-tire.com

Finalists
Curry’s Auto Service
Chantilly, Va.
currysauto.com

Griffin Brothers Tires, Wheels & Auto Service
Charlotte, N.C.
griffinbrothers.com

Jack Williams Tire & Auto Center
Moosic, Pa.
jackwilliams.com

2010

Winner
Tires, Tires, Tires
Sioux City, Iowa
tires3.com

Finalists
Community Tire &
Auto Service
Phoenix
communitytireaz.com

Robertson Tire Co.
Tulsa, Okla.
robertson-tire.com

Waukegan Tire & Supply Co.
Waukegan, Ill.
waukegantire.net

Top Shop Judging
The 2011 Tire Review Top Shop Award Win­ner and three Finalists were selected through a rigorous multi-stage judging system. The first team of judges went through the dozens of original entries, selecting 20 semi-finalists.

That group of entrants completed additional entry requirements and underwent a detailed review. After that round of judging, eight semi-finalists were submitted for final judging.

Finalist Judges for the 2011 Top Shop Award represent a range of disciplines, including advertising and merchandising, customer service, vehicle service operations, business operations and community service.

Based on the materials submitted, judges used a five-point scale to rate each semi-finalist on their merchandising, customer service, community service, achievement, expertise/­training and appearance. Judges could award up to five discretionary points, as well.

A margin of just 0.7772 points separated the winner from the lowest-scored semi-finalist!

Serving as judges this year were:

Jody DeVere, president of women’s automotive and tire and service advice website and certification service AskPatty.com.

Chuck Seeley, vice president of marketing communications agency Crowl, Montgomery & Clark Inc.

Scott “Gonzo” Weaver, Babcox columnist, ASE-certified master technician and owner of Superior Auto Electric in Tulsa, Okla.

David Swan, president of market intelligence and competitive data analyst InteliChek LLC

Stu Zurcher, former independent tire dealer and founder and president of Strategic Alliance Group.

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