Parker Hannifin Launches Marketing Program for Nitrogen Inflation - Tire Review Magazine

Parker Hannifin Launches Marketing Program for Nitrogen Inflation

Parker Hannifin Corp. launched a new, personalized marketing and customer retention program to use in combination with their Tire$aver nitrogen tire filling service.

The Web-based program, coupled with tire protection and roadside assistance plans, will improve customer loyalty and enhance penetration of any nitrogen inflation service, according to the company. 

When a customer chooses to have his tires filled with nitrogen, the protection plan registration is used to capture all pertinent contact information. This allows delivery of e-newsletters and coupons, and gives dealers the ability to pursue their own marketing campaigns, Parker said.

An easy to use “Dealership Dashboard” allows dealers to tailor the program to precisely fit their needs. The e-newsletters are sent monthly or quarterly based on dealership preference, and can be easily customized with dealership name and logo, as well as include an unlimited number of customized coupons.  These newsletters are filled with timely, pertinent information of value to the driver, such as fuel efficiency tips, improving vehicle safety or winterization requirements, according to Parker.

For more information call 800-343-4048 or visit (Tire Review/Akron)

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