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SRNA names new manager of motorsports

Bakari Howard has been with SRNA for 15 years, holding several different positions from TBR sales to product training.

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Toyo Tire U.S.A. enters multi-year agreement with BMW Car Club

New sponsor additions in 2024 include Toyo Tires extending the contingency sponsorship to other classes with a payout program available.

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Gallery: Highlights from the 2024 K&M Tire Conference & Trade Show

Hundreds of tire dealers who are part of the K&M Tire network traveled to Atlantic City, NJ for the 2024 K&M Tire Dealer Conference and Trade Show.

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How a growing legalized cannabis market affects the tire industry

Since cannabis is a sensitive product, maintaining a consistent and controlled temperature during transportation is crucial.

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Sumitomo Rubber North America promotes Jonathon Bradford as its new brand field specialist manager

A 19-year member of the SRNA team, the company said Jonathan Bradford has experience working with several departments throughout the company.

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Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

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GB Remanufacturing releases 17 GDI part numbers

GB Reman said these additional part numbers enhance coverage for over 2,300 vehicle applications and over 24 million vehicles in operation.

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The Alliance promotes new field sales manager

Kendall Schaus will focus on member sales efforts including national service retail chain accounts and programs.

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Cosmo Tires becomes the official tire sponsor of Clean Culture

Clean Culture organizes events in over 25 states and three countries featuring hundreds to thousands of vehicles.

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Nokian Tyres to support Flatrock Motorsports’ Park expansion

The first phases of Flatrock Motorsports Park, which include a motor club, CIK karting track and real estate, are opening in 2024.

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