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Growth Track: Seawell Says New-Look Hercules Now Ready For Expansion

Hercules Tire & Rubber Co. was formed in 1952 by a group of 21 retreaders looking to work together to bring better pricing and greater impact to their individual businesses. Over the years, Hercules expanded to become one of the top private branders in the U.S., a major player in the retreading industry, a customer

Looming Mandate: Without Help, Dealers Face Dark Future. How Will You Cope?

To many in the tire industry, TPMS is a four-letter acronym that is quickly becoming a four-letter word. That goes for retail dealers and, soon, consumers alike. But these people are only considering the hassles involved with servicing tire/wheel assemblies featuring these gizmos. Look a little deeper, and you’ll see the potential for independent tire

Upward and Onward: Falken Takes Dealers to the Top of Pikes Peak to Show New UHP Tire

Falken Takes Dealers to the Top of Pikes Peak to Show New UHP Tire

High Society: Yokohama Brings Advan to the U.S., Targets “Super Premium” Market

Yokohama Brings Advan to the U.S., Targets “Super Premium” Market

Maxed Out?: Size Race Slows, But Fashion vs. Function Questions Remain for Dealers

For a few years, the tire and wheel industries resembled the Cold War nuclear arms race – every year, someone rolled out a bigger weapon. It started with eye-popping, wheel-well-stretching 20-inch wheels and tires and progressed to the 2004 SEMA Show, where gigantic 28-inchers were every where. A sort of dÉtente has settled in, if

Badge of Honor: Tire/Wheel Certification Offers Customer-Capturing Credibility

What is your impression of someone who has a professional certification? Admiration? Perhaps respect for the achievement or recognition? When you’re being treated for a common cold, do you go to a first-year med student because it isn’t a life threatening illness? Of course not! You see a licensed professional, such as a doctor or

Let’s Get Vertical

For those of you who have been involved in off-road racing, hill climbing and rock crawling, you know what I’m talking about. And for those of you who think that drifting is the only motorsport showing growth, I have something to tell you! Over the last few years, the popularity of all manner of off-road

Hands-on Learning: BFNAT Takes Three New Tires on the Road With Classroom on Wheels

BFNAT Takes Three New Tires on the Road With Classroom on Wheels

Lesson Learned

It was probably a good thing there was traffic when the woman pulled out of Tire World. The vehicle was going slow enough that when the wheel came off a few hundred feet later, she was able to stop safely. Of course, the Colorado Springs police had to do their thing and make a report.

Wheel Anatomy: Part I

Arguably one of the most aesthetic components of any vehicle, wheels reflect the owner’s style, personality and, in many cases, the size of his or her bank account. But wheels encompass much more than just good looks. Looking beyond the final product all the way back to the beginning, we discover an idea or inspiration