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Pirelli Unveils New Touring All-Season Tire For Sedans, Coupes

With a new tread pattern, compound and construction, the Pirelli P7 AS Plus 3 is designed to provide enhanced snow performance, improved wet/dry handling and a quieter ride, tailor-made to meet consumers’ expectations, Pirelli says.

Pirelli P7 AS Plus 7
Pirelli Tire N.A. Names New CEO

As CEO of the North American region, Claudio Zanardo will be responsible for the car, motorcycle and cycling businesses, as well as manufacturing facilities in Rome, Georgia, and Silao, Guanajuato, Mexico.

Pirelli-Claudio-Zanardo
Pirelli Launches New Tire for Classic Mini Collectors

For all the different versions of the classic Mini, Pirelli has recreated the Cinturato CN54 in 145/70 R12 size, which was originally launched in 1972.

Pirelli, Lamborghini Countach Celebrate 50-Year Partnership

The hybrid 2021 Lamborghini Countach is fitted with Pirelli’s P Zero tires in 255/30R20 size at the front and 355/25R21 at the back.

Pirelli, Geotab Partner on Fleet Tire Sensor Solution

The Pirelli Cyber Fleet system will enable Geotab customers to reduce tire-related operating costs while also improving fuel consumption and lowering harmful emissions.

Pirelli Makes Scorpion ATR Tires for Some Ford Models

Pirelli says its Scorpion ATR has an aggressive tread pattern to evacuate water, mud and stones.

Pirelli Bronco Maverick Tire
Pirelli P Zero Trofeo R Sets Record With Audi RS 3

The Audi RS 3 set a record at the Nurburgring circuit in Germany with Trofeo R tires in 265/30Z R19 size at the front and 245/35Z R19 at the back.

Record-Audi-Pirelli
Pirelli Announces Price Increase for Car, Light Truck Tires

The company says price increases of up to 8% will take effect on Oct. 1 and will vary by line and tire size.

Pirelli Produces FSC-Certified Tire

These tires contain FSC-certified natural rubber and rayon and represent a new horizon for increasingly sustainable tire production.

Pirelli-FSC-Tire-BMW
Pirelli Announces U.S. Price Increase for PLT Tires

Taking effect on July 1, the increases will be up to 6%, varying by line and tire size.