The annual awards highlight global suppliers that distinguish themselves by exceeding GM’s requirements. This is the fifth time Hankook Tire has received the award.
Hankook says the tread pattern of the Ventus S1 evo 3 has been adapted especially for electric vehicles, such as the Audi e-tron GT, to reduce tire noise by approximately three decibels.
Hankook says its passenger car and light truck tires are subject to an increase of up to 7% and will vary by product within each brand portfolio.
Hankook found nearly half (45%) of Americans say they are driving every day, which is more than twice as many as the same time last year (20%).
After the 2020 season was canceled due to the COVID-19 pandemic, the W Series is back this year and will again line up on Hankook race tires.
The tires are tailor-made Ventus S1 evo 3 tires in sizes 235/40 ZR19 (92Y) N-0 for the front axle and 265/40 ZR19 (98Y) N-0 for the rear axle.
The “Hankook Platform System (HPS)-Cell” was recognized as the winner of the Professional Concept category, and a concept film to bring a conceptual tire and HPS-Cell platform to life won the award in the Communication category.
The new products are built to perform on vehicles such as campers, fifth wheel trailers, travel trailers, flatbed/hauling trailers, boat trailers and horse trailers.
The increase will be effective on shipments on or after May 1, based on increasing logistics, raw material cost and other market factors that have affected internal costs, Hankook says.
The partnership allows Hankook to showcase its products on the MLB’s media assets and gives the tire company marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.