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Winning Over Tough Customers

If you close your eyes and picture a tough customer, what do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the Internet instead of giving you a chance to address his or her concerns?

Do You Know Your Shop’s ‘Sellability Score?’

Most of us know the FICO score is a critical element lenders use to determine such things as our personal creditworthiness and corresponding maximum available loans and interest rates. Of course, a number of other factors such as debt-to-income ratio, employment history, general credit history and other specific underwriting policies may also be used by

Inverse Marketing

Every tire business relies on marketing, but times are changing. Imagine lower-cost, more impactful messages reaching people who may have never even heard of your shop. Marketing is a process of you telling people how good you are. It is a well-established practice, and has been effective for decades. But today something called “inverse marketing”

Leveraging Online Reviews

Creating positive word-of-mouth advertising has always been a marketing cornerstone for successful tire dealers. Over the years, savvy dealers have fine-tuned their customer service efforts to maximize the potential for positive publicity from such brand ambassadors. It’s the same in today’s digital age – just multiplied exponentially. Where a satisfied customer was once able to

2014 Top Shop Finalist: Redwood General Tire Pros

Among the many personal mottos by which Alpio Barbara lives, “If you’re going to do something, do it right or don’t even bother” is one that succinctly describes his drive to succeed, passionate community involvement and the way he runs his business, 2014 Tire Review Top Shop Finalist Redwood General Tire Pros. The Redwood City,

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Army of Advocates

By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable showrooms – and of course, impeccable customer service – your tire dealership likely is reaping the rewards of hard work and focus. But there’s always

TIA Hosting Online Reviews Webinar

The Tire Industry Association will host an online review webinar on April 2 at 2 p.m. The webinar –  “Online Reviews: Damage Control for Tire Dealers” – is presented by Moving Targets. “We received an excellent response to the recent webinar that we hosted with Moving Targets, so we are excited to be offering another

Leveraging Co-Op Cash

In the quest to maximize your shop’s marketing initiatives, it pays to leave no stone unturned. One cost-saving option is to take advantage of tire manufacturer co-op advertising. Co-op programs benefit both parties: manufacturers get their name pushed out at the retail level, and dealers get a price break for certain advertisements or marketing programs.

Millennials: The New Agents of Change

How to reach the next generation of consumers and keep your Gen Y employees.

Leveraging Co-Op Cash

In the quest to maximize your shop’s marketing initiatives, it pays to leave no stone unturned. One cost-saving option is to take advantage of tire manufacturer co-op advertising. Co-op programs benefit both parties: manufacturers get their name pushed out at the retail level, and dealers get a price break for certain advertisements or marketing programs.