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An Unwavering Team Effort Propels Telle Tire & Auto Centers to 2022 Top Shop Honors

When a customer hands over the keys to his or her vehicle to the counterperson at any Telle Tire & Auto Centers location, it seems customary that they do it with the phrase: “You know, I remember when my grandpa or dad used to bring his car here.” Fourth-generation CEO and President Aaron Telle says

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‘Quality Service After the Sale’ Sets Janesville Tire Apart

The sun peeked through the clouds on a breezy September morning in Clarion, Iowa as Paul Beckstrand jumped out of his pickup truck, gas station coffee in hand, to greet Big Bud 747. The tall white tractor, weighing in at 95,000 pounds, is billed as the world’s largest farm tractor, and on that summer day

Nokian Tyres Revamps All-Terrain Lineup

As the light truck segment has grown, customers are asking for a variety of performance characteristics from their tires. Some want to be able to carry heavy loads as well as drive off-road. Others are your “weekend warrior” types that use their car for their commute during the week but seek adventure on the weekends.

2021 Top Shop Winner: Burt Brothers Tire & Service

The Burt Brothers’ partners are innovative problem solvers, and yearn to perfect their business model as they expand and grow to define what next-generation leadership means.

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Selling on Value vs. Price

Optimize your customers’ tire and service experience, not how much it will cost, says Ziegler Tire.

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Selling TPMS at the Counter: Not ‘What’ But ‘Why’

When asked about TPMS at the counter, teach your service advisor these three things to answer customers’ questions about the ‘why’ behind TPMS.

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Active Wheel Speed Sensors: Understanding Their Mechanical and Electrical Operation

Firing the “parts cannon” at an active ABS wheel speed sensor code often results in misdiagnosis and an unhappy customer.

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Servicing Wheel Bearings and Wheel Speed Sensors

In the past decade, wheel speed sensors have been moving from differentials, axles and knuckles to inside or on the wheel bearing or hub unit, where the sensors are more accurate and protected from the elements.

Auto Tech Program Gets Scan Tool Donation

To help ensure that students and faculty of Kalamazoo Valley Community College have access to the latest scanning technology and some of the newest tools available, Bosch Automotive Service Solutions has donated two scan tools – one OTC Encore scan-tool and one OTC Evolve scan-tool – to support students the program. “Bosch recognizes the importance

Do’s and Don’ts of TPMS Installation and Maintenance

With millions of vehicles expected to need TPMS sensor replacement, it’s important to know what is involved with the replacement, installation and relearn of TPMS sensors.