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BKT WOWs in New Global Communications Effort

The month of March saw BKT roll out a new communication campaign for its agricultural, industrial and OTR tires.  The tiremaker says the new campaign – which is calls ‘WOW’ – represents the company’s corporate image for the near future. The letter ‘O’ in WOW will be represented by either an agricultural, earthmover or industrial

TIA Names New Marketing, Communications Head

TIA has hired Donna Sage as its new director of marketing and communications. Sage, with more than 20 years of marketing experience in both the for-profit and non-profit sectors, will promote TIA’s programs and events, handle public relations, manage TIA’s online presence, and develop marketing materials. Sage also has extensive experience in fundraising and event

Wix Filters Wins Three Automotive Communications Awards

The Car Care Council Women’s Board and the Automotive Communication Council recognized Wix Filters as a 2012 winner of the Automotive Communications Award in radio commercial, print/electronic ad and special promotions and promotional events categories. The awards were presented at the 15th annual Car Care Council Women’s Board Reception on Oct. 30 at the Sands

Virginia Dealer Earns Automotive Communications Honor

Among the winners of the 2012 Automotive Communications Awards, announced by the Car Care Council Women’s Board during during this week’s Automotive Aftermarket Products Expo (AAPEX), Virginia Tire & Auto was recognized for its social media efforts. In particular, the 2011 Tire Review Top Shop winner received an award in the Best Aftermarket Pinterest Page

New Global Communications Chief at Goodyear

Goodyear has hired former Tyco International communications executive Paul Fitzhenry as its new senior vice president of global communications, effective Oct. 8. Fitzhenry will report to Rich Kramer, Goodyear chairman, president and CEO, and will be responsible for Goodyear’s global communications strategy, as well as its airship operations. Most recently, Fitzhenry, 53, was vice president

Communication, Adaptation Key to Florida Dealer’s Success

McGee Auto Service and Tires began as a small local tire dealership in Lakeland, Fla., but with four decades of quality products and vehicle service mixed with exceptional customer service, the family-owned business quickly turned into one of the top automotive and tire retailers in central Florida. It started in 1974 when John McGee purchased

TIA Appoints New Director of Communications

The Tire Industry Association has named Maryland transportation official Mark Cook as its new director of communications. As the manager of operations research for a state agency, Cook’s responsibilities included writing and producing the agency’s first annual report, managing federal grants, responding to press inquiries and establishing the agency’s performance measurement system.  "Mark brings 20

Luber-finer Expands Communication Options

Champion Laboratories’ Luber-finer unit developed new communication channels to keep its customers informed about any new automotive, heavy-duty, and on- and off-highway filter products. Located at luberfiner.com, the Luber-finer website is designed to provide visitors with an “ease-of-use experience and a wealth of valuable information concerning the Luber-finer products,” the company said. “All new filter

Bridgestone Privatizes Multi-Media Communications

Bridgestone Europe has launched a centralized location for all its multi-media content.

New Customer Communication Tool from ASA

The Automotive Service Association (ASA) announced a new member benefit through an agreement with Demandforce, an automated marketing and communications system that allows independent repair shops to leverage technology to attract new business, increase loyalty and understand what’s driving cars into the bays. ASA members will receive a special offer when they sign up for