Online Visibility = Free Advertising
Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.
Marketing Your Tire Dealership
Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing.
Exploring Your Options
Some say the proverbial dark clouds are forming on the horizon, heading this way fast. Consolidation within the industry, manufacturers selling direct and/or online, shrinking profit margins, rising employment costs, a shift toward digital, competition from big box stores and car dealers – I could go on. The combined perfect storm of pressure upon the
2016 Top Shop Finalist: Bud’s Tire Pros
When Bud Luppino sets his mind to something, he does whatever it takes to make it happen. That was the case when, on their very first date, he told his high school sweetheart, Claudia (now his wife of 47 years), that he was going to marry her. And it certainly was the case when he
2016 Top Shop Winner: Lex Brodie’s Tire, Brake & Service Co.
Ask almost anyone in the tire industry to name some of the best dealers in North America and Lex Brodie’s is probably on their list. This year they top our list as well, as winner of the 2016 Tire Review Top Shop Award. Founded 55 years ago, Lex Brodie’s Tire, Brake & Service Co. today
The 12 Google Sins
Question: “Where do you hide a dead body?” Answer: “On the second page of Google.” Only 10% of people go on to the second page of Google. Because of this, the temptation to cheat to get on page 1 is significant. Google does not like people to cheat. Its punishment, short of banning you,
Google: Changing the Rules
In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting your dealership, an ad placement in a local Google search is critical. A local search is triggered when someone types in “tires” and the name of the city in which you
Investing in the Digital World
Going online for any service is the new norm with almost every consumer owning a smartphone. With today’s technology, information can be accessed almost anywhere, making a major purchasing or scheduling decision a click away. Searching the Web for tire dealers is gaining momentum, making a functioning and user-friendly website more important than ever for
Advertising is a Click Away
In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly. U.S. businesses spend $360 million
TWI Launches Its Tire One Program
Corona, Calif.-based wholesaler Tire’s Warehouse Inc. has officially launched its new Tire One marketing program for independent tire dealers. In mid-February, TWI partnered with U.S. AutoForce to extend the reach of the Appleton, Wisc.-based wholesaler’s dealer marketing group. For TWI customers, the Tire One program “offers a competitive edge to build the dealer’s sales, profits
