WIX Uses Pur-Air Technology to Filter Virus Aerosols
The Pur-Air technology used in the WIX XP cabin air filter mitigates viral aerosols passing through a vehicle’s ventilation system.
Wix Adds Three National Trainers
Wix Filters has promoted three district sales managers to the newly created role of Wix brand national trainers.
WIX, Tomorrow’s Tech Name Ranken Technical College 2016 School of the Year
WIX Filters and Tomorrow’s Technician magazine, have named Ranken Technical College the 2016 School of the Year. Based in St. Louis, Mo., Ranken is the ninth recipient of the annual program that names the best technical training school in the country. “Ranken Technical College really impressed us this year,” said Jennifer Gibson, brand manager for
Wix Donates to National FFA
Wix Filters has donated $44,341.25 to national FFA chapters through its box-top redemption program. Wix ran the program in partnership with the National FFA Organization, formerly Future Farmers of America. “The box-top program is an annual success due to the participation of auto parts stores, shops, local agribusinesses and individuals who purchase Wix Filters,” said Jennifer
#AAPEX: Wix Debuts New Global Packaging
Wix Filters introduced new global packaging during this week’s Automotive Aftermarket Products Expo (AAPEX) – a move the company said creates an impactful brand visual with a clean and consistent look across products. “This is an exciting time at Wix,” said Jennifer Gibson, brand manager. “To be able to present a strong, unified visual representation
Wix Recognized by Aftermarket Auto Parts Alliance
Wix Filters was recognized as the 2014 Outstanding Parts Master Vendor of the Year during the AutoValue Bumper to Bumper Channel Partner Awards. The award recognizes Wix as the overall outstanding major vendor and valued marketing partner in the success of the Aftermarket Auto Parts Alliance. The Aftermarket Auto Parts Alliance Awards is voted on
Wix Appoints Gibson to Brand Manager
Wix Filters has promoted Jennifer Gibson to serve as its brand manager. “Jennifer has a diverse mix of branding and marketing experience that will serve the Wix brand well,” said Jeff Blocher, vice president of sales for Wix Filters. Gibson previously worked as brand manager for Carquest Filters, a brand Wix serviced for 25 years.
Wix Promotes National Sales Manager, Restructures Team
Wix Filters has appointed Mike Harvey, former brand manager, to serve as the company’s national sales manager. Additionally, Wix has restructured its sales team to better position the company to meet its strategic and sales goals, it said. Harvey started his career with Wix as a territory manger in Texas. In 1994, he joined the
Wix Outlines 2015 Promos
Wix Filters has scheduled several sales promotions for 2015 designed to increase customer sales, raise brand awareness and connect customers with experiences, the company said. “Our extensive lineup of sales promotions and sweepstakes are designed to forge deeper relationships with our customers,” said Mike Harvey, brand manager for Wix Filters. Wix’s various promotions are supported
Wix, Babcox Team to Recognize Best Service Tech
Wix Filters and Babcox Media are sponsoring the 2013 Babcox TechGroup Best Tech program, supporting excellence in the automotive repair industry. The award recognizes the skills and professionalism of today’s automotive technicians, from demonstrating excellence in the automotive service industry to engaging in the local community. This is the third year a recipient will be