Bridgestone Americas Helps Raise $1 Million for Boys & Girls Clubs
Bridgestone Americas and its customers helped raise $1 million for the Boys & Girls Clubs of America (BGCA) as part of the company’s national cause campaign, “Driving Great Futures.”
Bridgestone Americas Hires New Director of Brand Marketing
Bridgestone Americas has hired Justin Reinke as director of brand marketing. Reinke will replace Amber Holm, who was recently promoted to vice president of brand marketing of U.S. and Canada for consumer replacement tire. As director of brand marketing, Reinke will lead the company’s brand-building efforts to develop stronger marketing programs, Bridgestone said. “Justin will
Bridgestone Americas Jumps Into Online Sales Pool
Looking to help its tire dealers more effectively compete in the online tire sales world, Bridgestone Americas plans to acquire TireConnect Systems, a Canadian software developer that offers a turnkey online tire sales tool. The acquisition is expected to close within 30 days, and the resulting Bridgestone TireConnect online sales and ecommerce solution will be
Bridgestone Americas Buys Cecil Commerce Center Warehouse
Bridgestone Americas has bought the Cecil Commerce Center warehouse for almost $45.8 million, according to the Daily Record. Bridgestone has been leasing the facility since it opened the center in early 2009. The center is Bridgestone’s largest North American warehouse and can hold 3 million tires for shipment to Florida, Georgia and the Carolinas, Bridgestone
Bridgestone Americas Names Nishiyama’s Successor
Yoshiyuki Morimoto will succeed Asahiko Nishiyama as executive chairman of Bridgestone Americas, effective March 24. Morimoto’s appointment to this position coincides with his retirement from Bridgestone Corp.’s board of directors and the end of his tenure as assistant to the tiremaker’s senior vice president and his role as chief technology officer, according to Tyres &
Bridgestone Americas Commercial Solutions Taps New Head of Marketing
Bridgestone Americas Commercial Solutions appointed Marshall Hyzdu its new head of marketing for the commercial tire division. As vice president of Bridgestone Americas’ commercial tire division, Hyzdu will lead marketing initiatives for OTR and commercial truck and bus tire products, including Bridgestone, Firestone, Bandag and Dayton brands. “We are fortunate to add Marshall’s many talents
Bridgestone Americas Stu Crum Reveals His 2020 Vision
In August 2013, Stu Crum left Shell Oil Co. where he served as president of Jiffy Lube International to join Bridgestone Americas as president of its retail store group, overseeing more than 2,200 company-owned stores under the Firestone Complete Auto Car, Tires Plus, Hibdon Tires Plus and Wheel Works brands. Crum made news this past
Bridgestone Americas Monitoring Ebola Situation in Liberia
The outbreak of highly dangerous Ebola virus in West African countries has gain much international attention, and it is now directly impacting the tire industry. The area of Liberia, Guinea and Sierra Leone is the focal point of the disease, for which there is currently no vaccine, no specific treatment and a fatality rate of
