Hercules Tires Rebrands for 70th Anniversary
As part of its 70th anniversary, Hercules Tires, a subsidiary of American Tire Distributors (ATD), says it is revitalizing its Hercules Tires and Ironman Tires brands via brand identity, brand positioning and product innovation. On the brand identity side, the company says the Hercules rebrand includes a new typography and color palette, as well as
How Data, Analytics Can Boost Profitability for Tire Retailers
By collecting and analyzing data about a dealer’s sales history, inventory levels and market demand, data and analytics platforms can analyze the performance of each dealer’s store and recommend actionable improvement opportunities.
How Tire Dealers Gave Back in 2021
Tire Review takes a look back at how tire dealers supported their communities in 2021, from donating to various organizations, events, volunteering and more.
Tire Pros President Details Franchise Priorities for 2022
Tire Pros President Greg Bell takes a deep dive into what the franchise has in store for 2022 and beyond in this latest episode of What’s Treading with Tire Review
Tire Pros President Details Franchise Priorities for 2022 [Audio]
At its recent Tire Pros Dealer Conference in late October, the 600+ dealer franchise unveiled its three-year plan to help its dealers better connect with customers and succeed in today’s increasingly digitally focused world. So, what does that plan entail? Tire Pros President Greg Bell takes a deep dive into what the franchise has in
Tire Ladies Take the Spotlight at Women of Tire Pros Event
About 100 women connected to the tire industry gathered to celebrate Women of Tire Pros, a group formed by female Tire Pros members in April with a mission to recruit, support and mentor females in the industry.
Microlearning Makes the Tire Industry Smarter, More Profitable
Microlearning modules can be customized to company and team member needs, where participants can learn through their own experiences and at their own pace.
Hercules Tires Launches Two New Strong Guard Truck Tires
The H-MD and H-MX are the latest additions to the Strong Guard line, replacing the Hercules H-302 and H-307.
Hercules Tires Talks New A/T Tires, Reacting to Market Trends
Hercules Tire executives sat down with Tire Review to discuss the brand’s new products, tweaks to its dealer programs and new features it has added to equip dealers with education and product knowledge.
Tirebuyer, Tread Connection To Form Treadsy Mobile Solutions
Tread Connection will serve as builder, trainer and support solution provider for Tirebuyer under Treadsy through the new partnership.
