Tire Rack Lends a Helping Hand to Soap Box Derby
TireRack.com has stepped up to partner with "25 Hill," the movie written, produced and directed by Corbin Bernsen in an effort revive interest in the All-American Soap Box Derby.Tire Rack will be promoting the movie and support its cause locally and nationally through its connection with automotive enthusiasts. In addition, the online retailer shows up
Continental Tops Tire Rack Max Performance Tests
The Continental ExtremeContact DW earned the top spot on Tire Rack’s recent testing report of max performance summer tires. Using a 2011 BMW E92 328i, Tire Rack testing compared the ExtremeContact DW with the Goodyear Eagle F1 Asymmetric, Michelin Pilot Sport PS2 and the Kumho Ecsta LE Sport. The ExtremeContact DW posted a score of
General AltiMax RT Tops Tire Rack Testing
Continental’s General-branded AltiMAX RT placed first in Tire Rack’s recent “Touring All-Season Tire Test.” The test was conducted using a size 205/55 R16 T tire on a BMW 328i, and was handled independently by Tire Rack on its test track in South Bend, Ind., according to Continental. The tire distributor tested for noise comfort, ride
Tire Fuel Efficiency Now Measured, Rated by Tire Rack
Responding to changing consumer concerns, Tire Rack will now provide drivers with more detailed information about the fuel efficiency of the tires it sells. Fuel-efficient tires are identified on the tirerack.com website and a vehicle fuel economy component has been added to its tire testing regimen, the company said. The new consumer information features will
Tire Rack Maker Opens New Plant
Martins Industries, manufacturer of tire storage, handling and display systems, has opened a new 42,000-square-foot manufacturing plant and warehouse in Montreal. The state-of-the-art facility is equipped with CNC and automated press brake, cutting saw, robotic welding machines. Martins said the move from its former plant in St-Alexander, Quebec, was necessitated by the need for more
Tire Rack Drops Avon Brand
After six years as the exclusive U.S. distributor of Avon brand tires, the Tire Rack is dropping the line. Tire Rack signed the exclusive distribution deal with Cooper Tire & Rubber Co. in 2004, and played a role in the design and development of the tires sold here. Cooper acquired the brand in 1997. The
Tire Rack Upgrades Consumer Site
The Tire Rack has made a major enhancement to its TireRack.com consumer tire and wheel sales Web site. The enhancement is “designed to make the tire buying experience even faster, easier and more efficient,” Tire Rack said, by allowing easier access to TireRack.com’s three consumer tire research pages: Surveys, Reviews and Tests. Users can now
National Teen Driver Safety Week Gets Tire Rack Boost
Tire Rack has launched Street Survival, a national non-profit teen driving education program. The tire distributor has teamed with former IndyCar driver and current ABC/ESPN commentator Scott Goodyear to host multiple schools around the country during National Teen Driver Safety Week, Oct. 18-24. Tire Rack Street Survival will kick off National Teen Driver Safety Week
Eco-Friendly Tires Do Matter, Says Tire Rack
Many tire companies claim their tires are eco-friendly, but recent Tire Rack testing revealed just which brands deliver real-world performance. Following extensive testing at its South Bend, Ind., test facility, Tire Rack published a comprehensive report analyzing the effectiveness of low rolling resistance tires. In the report, Tire Rack confirmed that using LRR tires is
Teen Drivers Get Lessons from Michelin, Tire Rack
Michelin North America teamed with Tire Rack last weekend on a special teen driver instruction program at its test track in Laurens, S.C.