Atturo Tire Enters the Powersports Market with Two New Tires
Atturo Tire is blazing its own trail in the powersports market with the introduction of two new tires at the 2022 SEMA Show in Las Vegas – the Trail Blade X/T SxS and The Trail Blade Boss SxS, for both sport and recreational UTVs. “Atturo may be new to the powersports market, but we will
Falken Tires: Wildpeak R/T Available December 2022
Falken Tires will introduce its fifth Wildpeak tire, the Wildpeak R/T, for availability in December 2022. Developed for lifted trucks, SUVs and high-powered diesel pickups, the Falken Wildpeak R/T features a hybrid terrain tread pattern, blending the off-road strengths of a mud-terrain with the on-road benefits of an all-terrain, Falken says. “Falken is experiencing tremendous
Toyo Tires Debuts New Open Country R/T Trail
As the sun peaked over the larger-than-life Southern California mountains, eight off-road vehicles followed one after the other through mud, soft sand and rocky terrain to test Toyo Tires‘ new rugged trail tire. Toyo introduced the Open Country R/T Trail during a two-day ride-and-drive event in Big Bear Lake, California, highlighting the tire’s rugged capabilities
Emphasizing Practicality and Style when Selling M/T Tires
Mud-terrain tires have been around for decades, yet in recent years, they have become a much larger segment for two reasons: Practicality and style. In this Tire Review Continental Tire Garage Studio video, we talk about why understanding these two aspects will help you sell more M/T tires. Practicality probably doesn’t surprise you as a
The Difference Between A/T, R/T and M/T Tires
The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference
Hercules Offers Rebate on Passenger, Light Truck Tires
Hercules Tire and Rubber Company (HTR) announced a consumer rebate of up to $70 on the purchase of a set of four qualifying Hercules Tires passenger or light truck tire models. The premium Hercules Tires included in the offer are the: Terra Trac Cross-V, All-Season SUV-LT/CUV – $70 Terra Trac AT X-Journey, All-Terrain, All-Season SUV-LT/CUV
Recommending the Right Mud-Terrain Tire
Imagine this: a customer walks into your dealership and tells you they want mud-terrain tires for their favorite off-roading vehicle. Before hearing anything else, do NOT just give them any ol’ mud-terrain tire. No, no. In this Tire Review Continental Tire Garage Studio video, we will discuss the importance of matching your customer with the
Nexen Tire Debuts Roadian ATX All-Terrain Tire
Nexen Tire America, Inc. has announced the global debut of the Roadian ATX, which the company describes as the next generation of Nexen’s all-terrain tire lineup. The company says dealers will have access to 63 different SKUs ranging from 15- to 22-in. rims. Nexen’s new all-terrain tire features the latest material advancements designed specifically for
Volcon ePowersports Signs MOU With BFGoodrich Tires
Volcon Inc. is collaborating with BFGoodrich Tires to potentially develop an optimized tire, tire pressure monitoring system and vehicle suspension system which will enhance electric UTV vehicle performance through the co-development of this combination. The two companies will work together on several phases of development which will be determined as they move forward. The Volcon
Tires for Pickup Trucks are Picking Up Speed
In recent years, the pickup truck market has grown in more ways than one. While the number of vehicles in the segment continues to climb, the versatility expected of pickups is also on the rise. According to a Specialty Equipment Market Association (SEMA) report in April 2021, the light truck (LT) segment — which includes
