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Toyo Tires Debuts New Open Country R/T Trail

As the sun peaked over the larger-than-life Southern California mountains, eight off-road vehicles followed one after the other through mud, soft sand and rocky terrain to test Toyo Tires‘ new rugged trail tire. Toyo introduced the Open Country R/T Trail during a two-day ride-and-drive event in Big Bear Lake, California, highlighting the tire’s rugged capabilities

Toyo Tire U.S.A. Promotes Rob Lovi to VP of Sales

Toyo Tire U.S.A. Corp. has promoted Rob Lovi to vice president of sales, beginning August 22, 2022. Previously serving as the director of sales and national strategic accounts, Lovi’s promotion is a part of the company’s succession plan following the appointment of Mike Graber to president and CEO earlier this year. Lovi first joined Toyo

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Toyo Tires Announces Executive Changes in Manufacturing

Toyo Tire Holdings of Americas Inc. announced executive appointments at Toyo Tire North America Manufacturing Inc. (TNA), effective as of July 1. Shinji Tanabe has been appointed chairman and CEO of TNA, which manufactures Toyo and Nitto branded passenger and light truck tires in White, Georgia. He will be responsible for the overall plant organization,

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Toyo Tire’s Graber: More Tires Coming for US Dealers, All-Weather is ‘Growth Segment’

When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when

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Sixth Annual Toyo Tires Shutter Space Automotive Photo Contest Returns

Toyo Tire U.S.A. Corp. is inviting automotive photographers to submit their best “black and white” shot for the sixth annual Toyo Tires Shutter Space Automotive Photo Contest. The event will be returning to Ancillary Studios in Costa Mesa, CA on August 27.  Entries will be judged based on their originality; artistic composition and technical aspect; embodiment of

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Toyo Tire U.S.A to Increase Dealer Prices on Select Tire Patterns

Toyo Tire U.S.A. Corp. announced that effective Aug. 1, the company will increase the dealer base prices on select passenger car, light truck, and commercial tire patterns by up to 5%. The price increase is a result of continued increases in raw materials and logistics costs, the company says.

Michael Graber Appointed President & CEO of Toyo Tire USA

Toyo Tire announced that Michael Graber has been appointed president and chief executive officer of Toyo Tire U.S.A. Corp., the aftermarket sales unit for Toyo-branded passenger, light truck and commercial truck tires in the United States. Toyo says Graber has been vice president of sales for Toyo Tire U.S.A. Corp., and brings nearly 30 years

Toyo Tires Introduces Celsius Sport UHP All-Weather Tire

Toyo Tire U.S.A. Corp. has introduced the Toyo Celsius Sport ultra-high performance all-weather tire. The company says the Celsius Sport is designed to deliver superb traction in changing weather conditions for high-performance luxury cars, CUVs and SUVs. The tire also carries the three-peak mountain snowflake symbol designating its capability in snow, slush and ice for

Toyo Tires Celsius Sport UHP tire
Toyo Tires Introduces Heavy-Duty M325 Tire

Toyo Tires introduced the Toyo M325, an on/off-road heavy-duty all-position tire. The newest edition to the Toyo Tires’ M-Line of commercial tires is the cornerstone of the company’s construction line, providing coverage for mixed service fleets serving the construction, mining, energy and logging industries. Through several years of real-world testing in severe-duty applications, Toyo Tires

Toyo Tire to Increase Prices by Feb. 1

The price increase is a result of continued increases in raw materials and logistics costs, Toyo said.

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