LIVE AT SEMA: Triangle Chairman Issues Green Challenge
Triangle Group chairman and CEO Ding Yu Hua brought his message of industry working for a greener earth to the SEMA Show, issuing a challenge to the tire industry to help the world move from an “industrial civilization” to an “ecological civilization.” To do that, Ding said, industry need to adopt principles to lessen their
LIVE AT SEMA: Pirelli Goes Green With Black SUV Line
Pirelli’s new Scorpion Verde All Season was premiered yesterday at the SEMA Show before a packed press conference at its booth. The tiremaker said the new “green” tire offers drivers increased performance in wet braking, dry handling, wet handling and snow traction, while reducing aquaplaning. In addition, through decreased rolling resistance and an 8% reduction
LIVE AT SEMA: Schrader Helps Reduce TPMS Inventory Costs
At the 2009 SEMA Show, Schrader International introduced the EZ-Sensor Programmable Tire Pressure Monitoring Sensor. Schrader said the new product is “a first-of-its-kind aftermarket sensor that will allow tire dealers and service centers to dramatically reduce the number of TPMS sensor SKUs they need to stock.” Designed to replace malfunctioning or defective TPMS sensors, EZ-Sensors
LIVE AT SEMA: Pirelli Plans to Make Some Noise
Pirelli Tire North America has big plans for this year’s SEMA Show, with launches of key new “green” tires. Set to be launched at the show are the Scorpion Verde All Season and the P Zero Trofeo. Designed for SUVs, crossovers and light trucks, the Scorpion Verde All Season delivers improved performance in wet braking,
LIVE AT SEMA: New 54-Inch MT Tire, Cepek Wheel
Mickey Thompson Performance Tires & Wheels and sister company Dick Cepek Tires & Wheels both have big plans for the 2009 SEMA Show. The Mickey Thompson team will have several new products on display including the new Baja Claw TTC 54-inch tires, and its new Legend Series Apparel line.The Dick Cepek side will be introducing
LIVE AT SEMA: First Tire Industry Honors a Huge Hit
TIA’s latest twist – the first Tire Industry Honors program – proved to be a well-placed bet as a full house honored six new hall of fame inductees, the new TIA president and industry award winners. Developed as a replacement for the Breakfast With the President program, the Tire Industry Honors event was well received
LIVE AT SEMA: TIA Tackles President, Consumer Education
The Tire Industry Association placed special attention on repealing recently enacted tariffs on imported China-made passenger tires and on getting a seat at the table when it comes to a new consumer education offering. TIA members approved two resolutions aimed at these issues at its annual meeting on Nov. 2. The first resolution states that
New DOT Drag Radial from Nitto Bows at SEMA
Nitto Tire USA’s all-new DOT drag radial for the North American market will make its debut next week at the SEMA Show. The NT05R is Nitto’s "most aggressive drag radial designed for competition use," the company said. Nitto said the NT05R will be available in the first quarter of 2010, with seven 17- to 20-inch
UA, SEMA Together on Accredited Seminar
The University of the Aftermarket and SEMA are collaborating on an accredited marketing program. University of the Aftermarket has accredited the SEMA “Online Marketing Conference,” a day-long business marketing workshop that will take place on Monday, Nov. 2 in Las Vegas, the day before the SEMA Show opens. Those attending the conference will be able
PCL to Debut Nitrogen Analyzer at SEMA
PCL will use the SEMA Show to unveil its Accura Nitrogen Analyzer, designed to read the actual percentage of nitrogen in a tire. Unlike other products on the market that read only the amount of oxygen, the PCL analyzer removes the need to convert the oxygen percentage into the figure for nitrogen. The new analyzer provides the