Tire Rack Founder Peter Veldman Dies
Peter Veldman, 87, founder of online tire and wheel sales giant The Tire Rack, passed away this morning. Peter Veldman The South Bend, Ind.-based company was founded as a retail tire store in 1979 by Veldman and his son-in-law Mike Joines. After three years, the company shifted, adding a mail-order operation. That business took off,
Tire Warning From Tire Rack Points to Van Change Issues
[Editor’s Note: This important tire sizing note comes to us from John Rastetter, director of tire information services for The Tire Rack] North America has begun to receive global cargo/passenger vans designed for work and recreation. In addition to the Ford Transit Connect, we’ve recently added the Nissan NV200 and Ram Promaster, as well as
Tire Rack Getting New BFG DOT-Track Tire
Michelin North America released a new "extreme performance tire" under its BFGoodrich brand – and will sell it direct to consumers online through The Tire Rack. The BFGoodrich G-Force Rival targets "a growing market of drivers seeking extreme performance tires which are versatile enough to be used in auto-cross and track-day events then driven home."
Tire Rack Hits the Slopes With USSA Sponsorship
The Tire Rack has signed on as the Official Tire Retail Partner of the U.S. Ski and Snowboard Association. The USSA is the national governing body for Olympic skiing and snowboarding. Tire Rack will serve as an associate sponsor of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing, and will participate directly in five
Tire Rack Street Survival Reaches Milestones
Tire Rack’s Street Survival program, a national non-profit teen driving education effort, is celebrating its 10th anniversary this year, and recently completed its 500th local program. Tire Rack Street Survival will also host eight additional programs throughout the country, leading up to and during National Teen Driver Safety Week (Oct. 14-20), to continue to save
Tire Rack’s One Lap of America Underway
The Tire Rack One Lap of America, a nationwide charitable street-legal road race to raise awareness and funds for charitable causes, is now crossing through the Midwest.
Tire Rack Marks 10th Year as One Lap Sponsor
The Tire Rack is celebrating its 10th anniversary as the title sponsor of the Tire Rack One Lap of America, a charitable street-legal road rally race started by the legendary auto writer Brock Yates nearly 30 years ago. The 2012 Tire Rack One Lap of America begins May 5 at Tire Rack’s headquarters and test
Tire Rack to Start HQ Expansion Project
The 130,000-square-foot expansion project will add warehouse and office space to the already massive 532,000-square-foot headquarters in South Bend, Ind.
Tire Rack to Supply Motor Trend, Automobile Magazine
Tire Rack will be the official tire and wheel supplier to both Motor Trend and Automobile Magazine. As part of the arrangement, Tire Rack will be the official "go-to" company on tires and wheels for the two brands by providing tire industry expertise and product support, as well as access to its test facility. The company
New Potenza Tops in Tire Rack UHP A/S Tests
Bridgestone Corp.’s new Bridgestone Potenza RE970 Pole Position recently earned a first overall ranking in Tire Rack’s real world and test track evaluation of UHP all-season tires. The Potenza RE970 was tested against the Continental ExtremeContact DWS, Michelin Pilot Sport A/S Plus and Pirelli P Zero Nero All Season. Tire Rack testers, said Bridgestone, “concluded