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Several tire shops bring home ASE awards in 2023

ASE revealed its 2023 award winners across auto, collision, truck, bus, parts and training sectors for service excellence.

2020 Top Shop Winner: Waukegan Tire & Supply Co.

Having been a finalist in the Tire Review Top Shop competition three times (in 2010, 2017 and 2019), Jerry Nerheim and his team at Waukegan Tire have taken the top honor this year.

You Can’t Measure What You Can’t See

If you don’t know how your website is performing, how do you know you’re getting the best results from your marketing dollars and efforts? The old saying, “You can’t measure what you can’t see,” certainly applies to your website’s performance. Here are three things that you need to monitor in order to ensure that your

16 Sponsors Named For 2013 ATS Training Tour

Sixteen tire industry companies – including Tire Review magazine – have stepped up to serve as sponsors of TIA’s 2013 nationwide ATS Training Tour. Supporting this year’s tour are 31 Inc., American Tire Distributors, Ateq Corp., Bartec USA, Ken-Tool, Mighty Auto Parts, Modern Tire Dealer, Myers Tire Supply, O’Reilly Auto Parts, Parts Plus, Patch Rubber,

2010 Top Shop Finalist: Waukegan Tire & Supply Co.

Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a

Do You Know Us?: If You Don’t, You May be Alienating Your Most Profitable Customers Forever

If you’re like most tire dealers, you’re probably turning your back on the most profitable customers you’ll ever see. Not intentionally, perhaps, but this unique group of customers – tuners, enthusiasts, restylers, whatever you want to call them – is often left frustrated trying to deal with dealers. So, they leave and find another option.

People Can Make or Break You: Building and Keeping a Winning Tire Team

Surrounding yourself with good people is the dream of every manager. From the President of the United States to the store manager at your local Subway, having good people is not a new idea. But here’s the rub. How do you keep them happy? Nearly 70% of tire dealers questioned by Tire Review say they’re