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Tire Pros Debuts New Branding, Tagline for National Campaigns

The new tagline “Love the Drive” replaces “Hassle Free. Guaranteed.” It will roll out in Tire Pros’s national marketing this year.

Tire Pros Love the Drive
A Digital Tire Wall? Tire Pros Revamps Customer Experience

Tire Pros unveiled how it sees the business trending in its “Showroom of the Future” products, which dealers experienced for the first time during the group’s annual Dealer Conference from Oct. 12-14 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.

Tire Pros Shop of the Future
Tire Pros Expands with 20 New Store Locations

The new stores can be found in Alabama, California, Georgia, Louisiana, Mississippi, Nevada, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Texas and Utah.

ATD’s Tire Pros Names Agency of Record

BooneOakley will begin primary research to provide insight on the Tire Pros brand and will later assist in reshaping the brand guidelines while building messaging and creative assets.

Dealer Focus: Ronnie Lefevers, Tires Plus Tire Pros

One could say that Ronnie Lefevers’s reverence for all things tires, and appetite for success at a young age, laid the foundation for the Tires Plus dealership he runs today.

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Tire Pros Names Digital Air Strike Social Media Partner

Digital Air Strike is now responsible for Tire Pros’ social media posting, strategy and performance analytics.

ATD’s Tire Pros Expands by 10 Stores

Tire Pros has added new stores in Arizona, Maryland, New York, North Carolina, Ohio, South Carolina, Texas and Utah.

ATD’s Tire Pros Expands by 22 Locations

Tire Pros has added new store locations in 14 states.

Bud’s Tire Pros Gives Back to Local High School

Bud’s Tire Pros, a 2016 Tire Review Top Shop Finalist, raised $2,500 for a local high school band in Riverside, Calif.

Proud to Be an Independent Tire Dealer: Joshua Baughman, Van’s Auto Service & Tire Pros

Most tire dealers don’t make a habit of giving away service work free-of-charge, but for Joshua Baughman, owner of four Van’s Auto Service & Tire Pros stores in Ohio, the strategy has helped him see 25-40% growth year-over-year.

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