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Sustainability as a Selling Point: Green Tires for Green Cars

Tire dealers can build on their sales and customer loyalty by meeting the needs of a changing car parc.

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USTMA Consortium Analyzes 6PPD Alternatives in Tires

6PPD is an antioxidant and antiozonant that helps prevent the degradation and cracking of rubber compounds caused by exposure to oxygen.

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Hankook Tire Backs MLB Make-A-Wish Initiative

Five young fans were special guests of Major League baseball during all events at T-Mobile Park.

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First Leg of Cross-Country EV Tour Completed on Hankook Tires

Hankook said the journey marks the first time that an EV has reached the northernmost point of the US highway system.

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Hankook Tire Announces N.A. Executive Promotions

Leadership shakeup garners four promotions to Hankook North America’s executive team.

Winter Tire Market Flat, But EV-Specific Products Bring Opportunity

Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in

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Touring Tire Trend Holds Steady

While there have been – and will continue to be – changes in the touring tire market, the segment is holding steady and remains an important part of a tire dealer’s product mix. The touring market, defined by Kenda Tires as metric or p-metric applications that apply to automotive platforms for both cars and CUVs,

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There’s Never Been a Better Time for Fuel-Efficient TBR Tire Sales

If you have commercial truck and bus customers, you know they’re struggling with market factors out of their control. They can’t find the parts they need for maintenance and repairs. Their vehicles are getting older and new inventory is few and far between. Diesel prices are through the roof, hovering around $5.50/gallon in some parts

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Hankook Tire America President to Step Down July 1

Curtis Brison is moving on from his role as president of Hankook Tire America Corp., effective July 1. According to a statement from Hankook Tire, Sooil Lee, CEO of Hankook Tire & Technology, will assume the role of interim president. Lee previously served as president of Hankook Tire America Corp. from 2009-2012 and also from

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Hankook Recalls Some Kinergy GT (H436) Tires

Dealers and authorized independent service centers will replace the affected tires, free of charge. Owner notification letters are expected to be mailed July 29.