GfK Launches New Retail Sales Reporting System for Dealers
A treasure trove of actionable retail tire sales data, collected as each sale is consummated. Deep-dive information on what brands and models are selling best, at what prices and through what stores. What do you think that kind of real-world information should cost an independent tire dealer? A thousand dollars a month? Maybe $500? How
GfK Releases First Italian Tyre Market Figures
Passenger car and light truck tyre sales worth 271 million euros were wrung through the tills of Italian tyre market specialists in the first two months of 2009, according to new tyre data released by market research specialists GfK.
GfK Releases Report on UK Tyre Market
A much-awaited insight into our local tyre market has become available following the release of the first in a series of regular reports produced by market research company GfK.
Tracking Seismic Shifts in the Tire Industry
Since the beginning of the pandemic in April 2020, the US economy has been under constant pressure: inflation, interest rates and gas prices have created a super-challenging marketplace. The tires ecosystem itself has faced a series of seismic jolts – the supply chain in triage, global factories shuttering and at-home workers creating a decline in
Your POS System is a Data Mine and Can Improve Your Marketing
Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from
Tire Sales Recover Strong Despite Pandemic Lows
According to Neil Portnoy of GfK, despite losses, the market outperformed expectations and credits the industry’s performance to the resiliency of independent tire dealers.
Johnny g’s New Podcast & Reflections from His Career [Audio]
“I want to help make the industry better before I leave this earth, whether it’s doing a tire panel or doing a tire podcast, because this industry has been a big part of my life. I’m very proud of what this industry has given to me, and I want to turn around and repay it.”
Johnny g’s New Podcast & Reflections from His Career
Johnny g reflects on his career in the tire industry and shares details on his latest project – the Johnny g & Friends podcast.
Goodyear-Cooper Deal: Questions Remain for Dealers
Financial analysts and dealers weighed in on trickle-down effects the deal would have on the tire supply chain.
Michelin VP of Sales: Signs of Recovery Taking Shape [Audio]
On this episode of What’s Treading, we talk with Andrew Meurer, Michelin North America’s VP of sales, to get an update on how the company has handled the pandemic, its supply chain, its reasons for stopping direct-to-consumer sales and much more.
