Akebono Kicks Off New Advertising Campaign
Akebono Brake Corporation has kicked off its latest ad campaign: “The Hardware You Need, With The Brakes You Trust.”
Akebono, Worldpac Host Customers for Woodward Dream Cruise
In coordination with Worldpac, Akebono Brake Corp. hosted winners of its sales contest in Detroit, Michigan for its 25th annual Woodward Dream Cruise.
Akebono Expands Ultra-Premium Disc Brake Pad Line by Four
Akebono Brake Corp. has expanded its ultra-premium disc brake pad line by four products – three ProACT and one EURO part number.
Akebono Brake Presents 2019 CAWA Scholarship Award
Akebono Brake Corporation’s national sales manager and longtime California Automotive Wholesalers’ Association (CAWA) member Borise Cota presented a scholarship to Benjamin Hart, a student at Cuyamaca College, where he is studying automotive technology.
Akebono Brakes Expands Ultra-Premium Disc Brake Pad Line
Akebono Brake Corp. has expanded its ultra-premium disc brake pad line by eight products.
Akebono Expands Territory Sales Team With Addition Of Dom Ramirez
Akebono Brake Corp. has hired Domingo (Dom) Ramirez to serve as territory sales manager for the U.S. central region aftermarket business.
Akebono Names New President and CEO
Wilm Uhlenbecker has been appointed president and CEO of Akebono Brake Corp. effective immediately. “We are excited to have Wilm join the Akebono family,” said Hisataka “Chuck” Nobumoto, president and chief executive officer, Akebono Brake Industry, Co., Ltd. “His track record of successful leadership in a multi-cultural global environment speaks for itself. He will be
Akebono Launches New Website
Akebono Brake Corp. has launched a new website – Akebonobrakes.com. The site is designed to help customers more easily find information about its products and where to purchase them, the company said. “We are pleased to offer this new, user-friendly, online experience to our customers,” said Ted Saito, president and CEO of Akebono. “We will
Akebono Brake Plant Wins GM Supplier Quality Award
Akebono Brake Corp. announced that its plant in Elizabethtown, Ky., won the General Motors 2014 Supplier Quality Excellence Award. Ted Saito, president and CEO of North American operations, and Lisa Vollmert, director of OE sales for North American operations accepted the award during a ceremony held at Cobo Center in Detroit on Sept. 24. GM
Akebono Meets Regulations
Akebono Corp. North America announced that both its Euro and Performance brake pad lines are already compliant with state regulations that require low copper content in brake pads by 2021. The brake pads in both these product lines have been compliant with the copper levels since they launched in 2005, the company said. Akebono’s products