Yokohama Commercial Getting Bronzed
Efforts made by Yokohama Rubber Corp. to increase brand recognition in overseas markets have been acknowledged at the Japan IAA Best Advertising Awards. The company shares that at a presentation ceremony on Jan. 27, it will be handed the bronze award for its “Master of the Road” television commercial, which was aired in a number
Customer Complaints Part 1: If You Win the Argument, You Lose the Sale
The true test of a business’ customer service effort is not when things are going right but, rather, what is done when things go wrong. In the book "Buying Trances," author Joe Vitale wrote about the principle of “agreement melts resistance” and how when working with resistant sales prospects, agreeing with them is a more
Firestone Out of Racing? Maybe
Now that it has walked away from Formula One racing, will Bridgestone Corp. dump the Indy racing circuit? That is the hot rumor shooting through the IndyCar Series after Bridgestone Americas failed to renew its tire supply contract with the open wheel race series by the Dec. 31 deadline. Firestone brand tires will be used
Nevada Court Upholds $32 Million Verdict in Goodyear Case
The old year ended with a thud for Goodyear Tire & Rubber Co., which lost a second appeal of a $32.2 million wrongful death judgment against it. In a 6-1 decision issued on Dec. 30, the Nevada Supreme Court reaffirmed a Clark County District Court judge’s ruling that Goodyear could not present a liability defense
A Little of This and That
I have read and reread and reread Titan’s news release with CEO Morry Taylor’s outlook for next year. Took less than two minutes. I miss the good old days when Morry’s prognostication was two pages of interesting. This year’s was three whole paragraphs. Three boring paragraphs at that! * * * * * *Great article
SEMA Products
Hankook introduced the new Ventus V2 Concept high performance all-season tire, which the tiremaker said features a patented design and special compounds that allow it to match the performance capabilities of most summer tires, but with twice the snow traction. The tire’s “Twister System,” a 3-D wave pattern channel, removes water from the tire’s contact
The Past, Present and Future of TPMS
Ebenezer Scrooge would probably fear the Ghost of Christmas Past and welcome the Ghost of Christmas Yet to Come, if the Scrooge and Marley firm of Dickens’ "A Christmas Carol" was a player in the tire pressure monitoring system industry instead of London’s financial lending community. In the revised account of the holiday classic, the
Pirelli Gets Strong Russian Foothold
Pirelli SpA has agreed to take over the assets of Sibur Russian Tyres after signing a memorandum of understanding with Russian Technologies and oil major Sibur Holding in Moscow on Nov. 26. The deal, which is likely to position Pirelli as major player in the Russian market, comes after domestic market leader Niznekamskshina, owned by
ACCC Looks to the Future for ‘Eco’ Program Concept
Over its 21-year history, American Car Care Centers has recognized a great deal of success with its business model. In fact, the Memphis, Tenn.-based marketing group’s 1,000-plus member dealers are some of the best in the business, according to ACCC president Len Lewin. But ACCC’s growth has been limited because of its policy of protecting
Bridgestone Americas Shuffles Leadership Roles
Bridgestone Americas’ (BSAM) Asahiko "Duke" Nishiyama, chairman of the board of directors, will return to Japan to accept a new assignment with Bridgestone Corp. Effective Jan. 1, Nishiyama will be promoted to vice president and senior officer, responsible for International Tire Business Operations, Bridgestone Corp (BSJ). In his new role, the following BSJ business units