Michelin Lands Airline Contracts
Groupe Michelin has signed two 10-year supply contracts with airline companies Air France and KLM. Michelin brand tires will be fitted to some 425 aircraft operated both by the Air France-KLM Group and by other airlines for which Air France and KLM provide maintenance services, including 37 Boeing B777-300 ERs, 66 Boeing B737-NGs, 145 Airbus
Can You Lift It? What You Need to Know Before Losing Money
You can only make a few mistakes (see photo) with a lift before it costs more than the lesson is worth. What you don’t know can hurt you if you are using or even buying a lift. The first thing any tech must do is to know what they are lifting. If possible, look at
TIA Sets Rest of GTE Ed Programs
TIA has announced the slate for its Truck Tires at 10 educational seminars at the upcoming 2010 Global Tire Expo. The GTE, the only industry-wide, tires-only conference and trade show, will be held Nov. 1-5 in conjunction with the SEMA Show in Las Vegas. TIA had previously announced that it has set four educational session
15 Ways to Persuade Customers and Boost Sales
Last month, we talked about the principles of persuasion. (click here if you missed it.) This month, I’ll show you how you can apply the principles of persuasion so you can be ethical and sleuth-like, and so you’ll always sell with integrity. The following are 15 ways to dramatically improve your persuasiveness. 1. Your Office,
Hodel Heads New Wear Indicator Company
Former TIA president and one time head of Northwest Tire Factory Nick Hodel is now president and CEO of Tire Performance Indicators LLC, based in Vancouver, Wash. TPI has developed and patented a new aftermarket tire wear indicator product – Visual Tire Performance Indicators – that is now available to tire companies, distributors and
Meals on Wheels Benefits from Bridgestone Promotion
Beginning today through Aug. 31, Bridgestone Americas company-owned tire stores will be helping combat senior hunger in America. With each purchase of an oil change and tire rotation, the stores group will donate $1 to the Meals On Wheels Association of America, as well as provide the customer with a free tire inspection, battery check,
GTE: 12 Seminars Set, Exhibitor List Continues to Grow
With more than 150 companies already committed to exhibit at the upcoming Global Tire Expo, TIA has outlined a vastly expanded series of educational seminars for show attendees. The GTE in Las Vegas, Nov. 2-5, is a tires-only section of the 2010 SEMA Show, and will occupy its own space in the Las Vegas Convention
TIA Has Tie-Up for Comdata Card
Looking to help members increase fleet and commercial sales, TIA has endorsed Comdata Corp.’s Comdata Maintenance Discount Network. Through Comdata’s network, TIA members now have access to cardholders who use Comdata to pay for services such as tire repairs. Comdata’s customer base includes North American light-duty and over-the-road fleets and owner-operators, customers of both commercial
AskPatty.com Certification Earned by Two More Dealers
Two more U.S. tire dealers have become certified by the AskPatty.com for Tire Dealers education, certification and marketing program. Sandy, Utah’s Alta View Tires and Service and Southern California’s Mountain View Tire & Service have joined a fast-growing list of North American dealers who have become Certified Female Friendly Tire and Service Centers under the
Cooper Taps New Director of Credit
Cooper Tire & Rubber Co. appointed Craig Durliat as director of credit for the North American Tire Division. In this role, Durliat will be responsible for the administration and maintenance of the credit and accounts receivable functions. He will work with Cooper customers, the sales team, the marketing and administrative management team and credit managers,