Live at SEMA: CTA Releases ‘Dynamic’ General Ad Campaign
Continental Tire the Americas is unleashing what its describes as "its most dynamic ad campaign to date" to support its General tire brand. Featuring athletes and off-road racers Carey Hart and Carl Renezeder, the ad series extends the 2011 theme of “Anywhere is Possible.” “We’re not a one trick pony; we don’t just fit one
Live at SEMA: Falken Expands Lineup with Ohtsu Brand
Falken Tire has expanded its product lines by adding Ohtsu branded tires, another member of the Sumitomo global family. Founded in 1944, the Ohtsu brand became part of the Sumitomo lineup in 2003. This new multi-brand strategy, which began in 2010 with the addition of medium truck and bus lines of Ohtsu, will ultimately add
Live at SEMA: Apollo Chairman Comments on HOF Induction
Unable to attend the Tire Industry Hall of Fame induction ceremony Monday evening, Apollo Tyres chairman Onkar Kanwar offered his gratitude for his inclusion this year. Kanwar, one of two international inductees this year, brought the troubled and financially strapped family company back from the brink of extinction, building it into a global powerhouse with
Live at SEMA: Tire Dealers Group Joins Forces With Europe’s point S
The Independent Tire Dealers Group has joined forces with point S, an independent tire dealer network in Europe, with the goal of strengthening both organizations.
Live at SEMA: Mickey Thompson Adds to ET Street Radial II Line
Late model muscle cars with giant wheels are the market target for Mickey Thompson Performance Tires & Wheels’ 19- and 20-inch sizes of its ET Street Radial II tires. “The ET Street Radial II is built using the latest in high-tech steel belted radial construction and an R2 compound that is exclusive to this tire
Live at SEMA: Falken Rolls Out Two New Tires, Announces Dealer Program
Falken Tire is debuting two new tires at its SEMA Show/Global Tire Expo booth: the Azenis FK453, the company’s most advanced UHP tire to date, and the WildPeak H/T, a dedicated highway, all-season M+S rated tire.The WildPeak H/T offers a combination of “exceptional dry handling and ultra-responsive wet braking on multiple roadway surfaces,” the company
Live at SEMA: Continental Announces ‘Dream Giveaway’ Winner
Continental handed out a pair of 2011 Porsches and donated $200,000 to the charities supported by the promotion.
Live at SEMA: Hankook Launches Eco-Friendly Tire
The enfren eco is an eco-friendly all-season performance tire that offers an 18% reduction in rolling resistance over its predecessor.
Live at SEMA: Pirelli Unveils P Zero Silver
The P Zero Silver, a new Formula 1-derived street tire, is designed for premium sport sedan and coupe drivers requiring an extended durability UHP tire.
Live at SEMA: Double Coin Joins the New Super Wide Market
China Manufacturers Association yesterday launched the new Double Coin FT125 super wide, a low rolling resistance trailer position tire. Already EPA SmartWay verified, the FT125 is the first Chinese designed and produced super wide radial truck tire offered in the North American market. The FT125 is the fourth Double Coin tire to earn EPA SmartWay