Live at SEMA: TIA Sets Ambitious Training Initiatives for 2012
The Tire Industry Association announced several new training initiatives, including a 28-city training tour.
Live at SEMA: Denso Has New Global Aftermarket Division
Denso Corp. has formed a new aftermarket division based at the company’s headquarters in Kariya, Japan. "Creation of this new aftermarket business unit is a big step forward for Denso’s aftermarket operations, our objective is to expand and promote our aftermarket presence worldwide," said Toshiaki Fujii, head of the new Denso Aftermarket Business Unit. "This
Live at SEMA: Alliance Sets Sail for New Mass. Home
Alliance Tire Americas Inc. is relocating its headquarters offices again, this time moving from Brentwood, Tenn., to Wakefield, Mass. It was some two years ago that Alliance moved its U.S. headquarters from the east coast to Middle Tennessee. The move will include 10 positions at the suburban Nashville offices, including Alliance president Manny Cicero, as
Live at SEMA: Mickey Thompson Sponsors Land Speed Record Challenger
When Danny Thompson attempts to exceed the existing internal combustion wheel-driven land speed record next summer, he will have the support of Mickey Thompson Tires & Wheels.
Live at SEMA: CTA Releases ‘Dynamic’ General Ad Campaign
Continental Tire the Americas is unleashing what its describes as "its most dynamic ad campaign to date" to support its General tire brand. Featuring athletes and off-road racers Carey Hart and Carl Renezeder, the ad series extends the 2011 theme of “Anywhere is Possible.” “We’re not a one trick pony; we don’t just fit one
Live at SEMA: Falken Expands Lineup with Ohtsu Brand
Falken Tire has expanded its product lines by adding Ohtsu branded tires, another member of the Sumitomo global family. Founded in 1944, the Ohtsu brand became part of the Sumitomo lineup in 2003. This new multi-brand strategy, which began in 2010 with the addition of medium truck and bus lines of Ohtsu, will ultimately add
Live at SEMA: Apollo Chairman Comments on HOF Induction
Unable to attend the Tire Industry Hall of Fame induction ceremony Monday evening, Apollo Tyres chairman Onkar Kanwar offered his gratitude for his inclusion this year. Kanwar, one of two international inductees this year, brought the troubled and financially strapped family company back from the brink of extinction, building it into a global powerhouse with
Live at SEMA: Falken Rolls Out Two New Tires, Announces Dealer Program
Falken Tire is debuting two new tires at its SEMA Show/Global Tire Expo booth: the Azenis FK453, the company’s most advanced UHP tire to date, and the WildPeak H/T, a dedicated highway, all-season M+S rated tire.The WildPeak H/T offers a combination of “exceptional dry handling and ultra-responsive wet braking on multiple roadway surfaces,” the company
Live at SEMA: Continental Announces ‘Dream Giveaway’ Winner
Continental handed out a pair of 2011 Porsches and donated $200,000 to the charities supported by the promotion.
Live at SEMA: Hankook Launches Eco-Friendly Tire
The enfren eco is an eco-friendly all-season performance tire that offers an 18% reduction in rolling resistance over its predecessor.