Pete’s Tire Barns Acquires Quirk’s Commercial Division
Massachusetts-based Pete’s Tire Barns Inc. has acquired the commercial tire division of VIP Inc.’s Quirk Tire Co. The combination of Pete’s Tire Barns and Quirk Tire will allow Pete’s to expand sales and service of giant tires, farm tires, industrial and truck tire markets within New England, the company said. The Westborough, Mass., location will
Hankook Contest Winner ‘Catches’ New Ride
The winner of Hankook’s Great Catch 2011 giveaway received a Ford Explorer Limited at a recent Detroit Tigers game.
Major Fleet Taking Tire Challenge to its Team
National truckload carrier Schneider National is stepping up its battle to extend its truck tire budget with a new program targeting its own staff and drivers. "Excessive heat, road construction, impending safety regulations and other factors created a tire shortage within the trucking industry last summer, sidelining a record number of tractors and trailers," the
Pro Snowboarder Shaun White ‘Upgrades to BFGoodrich’
Two-time Olympic Gold medal winner Shaun White has partnered with Michelin’s BFGoodrich brand in the multi-year “Upgrade to BFGoodrich” campaign, which kicks off at ESPN Winter X Games 15 in Aspen, Colo. Taught by BFGoodrich specialists and a group of professional drivers known as “TeamBFG,” White is learning how to upgrade his driving performance, with
Mickey Thompson to Unveil Several New Products at SEMA
Mickey Thompson Performance Tires & Wheels will display several new products at its booth (# 43021) at the 2010 SEMA Show. Included in the new lineup are: Baja Claw TTC Radial; Baja STZ Radial; Classic Lock Black Wheels; Classic II Black Wheels; plus new sizes of the Pro-5 Drag Wheel and ET Street Radial II;.
Master Social Media to Support Your Brand
Will tire dealers become irrelevant if they don’t master social media? The imperative for dealers to develop a social media program becomes more evident every day. Hundreds of nationally known companies are supporting their brands and selling additional products and services through the strategic use of social media programs. When recently asked about change, Gen.
Get Ready: NTSW Runs June 6-12
National Tire Safety Week will soon be upon us, and the RMA wants to remind tire dealers that the week-long effort is the perfect time to remind customers about basic tire care. NTSW will be held June 6-12, and is part of RMA’s "Be Tire Smart – Play Your PART" program. During NTSW, RMA said,
Tempting Incentives Give Customers a Reason to Return
Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Successful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes
Marangoni Becoming a Global Player
Although Italian firm Marangoni celebrated its 50th anniversary in the new millennium, the year 2000 primarily represented a significant milestone on its path towards becoming a global operator. Today, 10 years later, the Marangoni Group is, aside from Bandag and the new tire manufacturers’ retreading activities, the industry’s sole genuine “global player.” The company has
Conti Ups Ante in Grand-Am Racing
The Continental tire brand will be all over Grand-Am Road Racing in 2010-11, as Continental Tire North America has signed the brand on as the official tire of the Grand-Am Rolex Sports Car Series and as the official Tire of Watkins Glen International Raceway. The new commitments complement CTNA’s previously announced title sponsorship of the