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Bauer Built Reorganizes Operations

Fresh off of the appointment of his son Tad Bauer as president of Bauer Built Inc., company chairman and CEO Jerry Bauer announced other management changes. Jim Fenn, a 31-year employee at Bauer Built and most recently executive vice president of business development, retired at the close of 2012. Larry Hildebrandt, a 27-year employee at

Hercules Selects New Ad Agency

Hercules Tire & Rubber Co. has named Communica as its global advertising and marketing communications agency of record. Communica, which has locations in Detroit; Columbus and Toledo, Ohio; and Shanghai, China, will lead a worldwide rebranding campaign for Hercules, and provide advertising and marketing communications services to the tiremaker’s four divisions. Communica also will create

Big O Tires Awards 24 College Scholarships

Big O Tires has awarded 24 college students with scholarships through the Big O Tires Scholarship Fund. Six students received $2,500, one received $1,500 and 17 received $1,000 for a total disbursement of $33,500. The Big O Tires Scholarship Fund is supported by and eligible to all employees, their franchised stores, subsidiaries and family members. 

Del-Nat Network Grows to 80 Dealers

Del-Nat Tire Corp. has reached a total of 80 tire dealer stockholders after recently welcoming six new members. Founded in Memphis, Tenn., in 1989, Del-Nat has a network of tire dealers and distributors who are stockholders in the company. The number of stockholders has grown about 65% in the last two years, according to the

Universal Technical Institute Founder Dies at 87

Robert Sweet, founder of education company Universal Technical Institute Inc., died on July 9 at the age of 87.

Emotional Engagement is the Key to Customer Loyalty

In the November 2011 issue of Tire Review, I wrote about how Amazon.com has become a world-class customer service organization by properly balancing the functional and emotional elements of the customer experience (to review, click here). In this issue, we’ll explore emotional engagement further and review what you need to do in order to create

ASA Notes Babcox Among Latest Associate Member Renewals

Babcox Media, publisher of Tire Review magazine, was among a group of some two dozen companies that renewed their associate memberships with the Automotive Service Association. Among the companies re-upping with ASA were Tire Review partner AskPatty.com, Babcox Media unit Automotive Video Inc., and aftermarket suppliers ACDelco, 3M Automotive Aftermarket Division, Robert Bosch, Carquest, Denso,

Is South Carolina ‘the New Akron?’

Recent announcements by Bridgestone and Continental have made South Carolina a powerhouse when it comes to tire manufacturing. First, Bridgestone Americas announced it will invest $1.2 billion to construct an all-new radial giant OTR tire plant near its consumer tire plant in Aiken County, S.C., bringing 850 jobs. Weeks later, Continental Tire the Americas said

TGI Gets Investment, Logistics Partners

Tire Group International said it has partnered with Transportation Resource Partners and the McLarty Companies. TRP is a private equity fund that makes leveraged investments in growth-oriented companies operating in the transportation and transportation services industries. McLarty Companies is a transportation firm with automotive retail and distribution operations throughout the world.   "TGI is very

Product Spotlight: Tire Dealer Software

There was a time when the term "dealer software" meant an accounting or simple point-of-sale application. Now, such software encompasses much more, from consolidating and seamlessly integrating back-office chores such as ordering and inventory management to tracking customer vehicle and service history. There are applications to facilitate e-commerce and scheduling and coordinate personalized e-mail marketing.