Hankook Tire Extends Partnership with MLB
The partnership allows Hankook to showcase its products on the MLB’s media assets and gives the tire company marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.
Hankook Tire Offering Consumer Rebates with Spring Promo
Consumers who purchase at least four tires from eligible lines between March 19 and May 8 will qualify for the Change-Up Rebate.
Hankook Survey Finds Drivers Neglecting Auto Maintenance
While 66% of Americans are now driving at least a few times per week, compared with just 31% in April 2020, the survey found that most drivers have not been looking after their vehicles.
Hankook Enters New Intelligent Tire Pilot Program
This pilot program will integrate Hankook’s SmartFlex tires with Revvo’s tire technology and data analytics product suite to provide tire-specific data for 30% of Junk King’s vehicles located in California.
Hankook to Accelerate Development Time with Partnership
Hankook Tire is pursuing a digitalization of its office through Tableau’s data-driven analytics platform.
Hankook Expands Sizes for Ventus V2 Concept2 Tire Line
The new sizes will include larger rim diameters between 17-20 in.
Hankook Adds Audi RS Q8 to OE Tire Portfolio
The vehicle will come with Hankook’s Ventus S1 evo 3 SUV tires in 295/40 ZR22 112Y XL AO.
Hankook Tire Recognized for Sustainability Efforts
Hankook Tire says the achievement underlines the company’s commitment to its CSR goals, which include the use of 100% sustainable materials and a 50% reduction in greenhouse gas emissions by 2050 compared with 2018.
Hankook Expands GM OE Portfolio with MT2 Fitments
Both the Silverado and Sierra will be fitted in size LT275/70R18 tires.
Hankook Tire Unveils Design Innovation 2020 Project
A modular platform concept named “Hankook Platform System (HPS)-Cell” was proposed with tires representing the root of mobility.
