One Million Facebook 'Likes' for Falken - Tire Review Magazine

One Million Facebook ‘Likes’ for Falken

Falken Tire has achieved a Facebook milestone, garnering one million "likes" - a feat the tiremaker said demonstrates a strong engagement among consumers with the brand.

Falken Tire has achieved a Facebook milestone, garnering one million "likes" – a feat the tiremaker said demonstrates a strong engagement among consumers with the brand. 

“While Falken has promoted its presence on Facebook through images, videos and partner collaborations through sweepstakes and other events, the in-house effort has come primarily from supporting the broad automotive culture,” the tiremaker said, adding that this “soft approach” has encouraged fans and customers to frequently return to the site and post pictures of their vehicles shod with Falken tires on the company’s wall. As a result, a weekly 20% engagement ratio has been generated, Falken added.

“There is significant case history indicating that engagement is key,” said Andrew Hoit, Falken’s vice president of marketing, “and we’re proud that our customers are consistently viewing, sharing and commenting on our posts. According to socialmediaexaminer.com, engagement is the most important metric after reach. That relationship translates over to our dealers, who are equally adept at connecting with the customer and fan.”

Falken said its Facebook motto – “dedicated to motorsports culture” – has a strong resonance and encourages visitors to spend time on its Facebook page through various activities such as the recent Microsoft Forza Motorsport 4 – Falken Porsche RSR livery design contest.  

“Our Facebook fans are loyal and valued advocates of the Falken brand,” said James Yim, Falken senior manager of advertising and creative. “They endorse Falken product regularly through their posts and in turn help promote our tires to a larger community. Hitting one million likes is a great accomplishment for Falken and we value the involvement of our fans as we continue to provide them with entertaining automotive content.”

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH