Omni Supports Breast Cancer Research 5 Years Running - Tire Review Magazine

Omni Supports Breast Cancer Research 5 Years Running

omniunited_bcrfThrough its Radar tire brand, Omni United continues to support The Breast Cancer Research Foundation (BCRF).

In 2011 Omni launched the “Mobilizing Hope” campaign, a corporate alliance with the BCRF that has included donations for each Radar tire sold. To date, this campaign has contributed more than $1 million to breast cancer research.

“Giving back is one of the corporate values upon which we have built Omni United and Radar Tires. It is one of my most cherished corporate values, less about social responsibility and more about running our company responsibly,” said GS Sareen, founder and CEO of Omni United. “Our partnership with the BCRF has allowed us and, indirectly, also our customers, to contribute in a meaningful way to fund research towards the prevention and cure of breast cancer, a disease that has touched so many in our communities and among the friends and families of our employees, customers, suppliers and friends.”

In addition to monetary donations, Omni United has also contributed to breast cancer awareness and the BCRF through:

  • Launching a limited edition “pink sidewall” tire.
  • Encouraging customers to support the “Mobilizing Hope” campaign by providing them with in store displays, pink ribbons and other awareness materials to distribute among customers.
  • Displaying the logo of the BCRF on all Radar Tires motorsports teams racing cars and gear.
  • Supporting the BCRF in all international tire fairs and other events in which Omni and Radar participate.

 

Throughout October, Radar’s brand ambassador LPGA golfer Jodi Ewart Shadoff will also support BCRF by wearing pink gear and using a specially designed pink bag.

 

To learn more about the Omni’s “Mobilizing Hope’ campaign, visit omni-united.com.

 

 

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