Omni United unveiled a new logo for its flagship brand Radar Tires.
Inspired by the company’s first year in motorsports, the logo is designed to emphasize the toughness and robustness of Radar Tires under the most extreme conditions, Omni said. The logo retains the traditional black and red and offers better visibility and recognition.
The new logo was previewed during the Lucas Oil Off Road Racing Series event at the Las Vegas Motor Speedway.
The former logo has been used since the brands inception in 2006.