Off to CAMP - Tire Review Magazine

Off to CAMP

They say that you can’t teach an old dog new tricks. But who says old dogs don't need to learn a few?

Dealers Learn Some New Tricks at Cooper’s Advanced Education Program

They say that you can’t teach an old dog new tricks. But who says old dogs don’t need to learn a few?

That is the notion behind the Cooper Advanced Management Program (CAMP), a three-part educational program produced by Cooper Tire & Rubber Co. for the benefit of some of its best independent dealers. That’s right, some of its best dealers.

One would think that these already successful tire dealers would have little to learn, especially from a tire company-sponsored program, many of which barely scratch the surface of any given subject. But Cooper’s CAMP is decidedly different, delivering highly detailed information over an intense two-and-a-half day schedule.

Developed to provide "quality business skills training and educational opportunities to our dealers," according to Chad Britton, who heads CAMP as the recently promoted manager of sales and marketing training, Cooper covers the entire cost of the program, including transportation and lodging.

Each "class" consists of some 20 selected dealers, who commit to attending the three-session CAMP cycle. The first session – "Effective Financial Management" ®“ was held in early May in Findlay, Ohio. The second, "Leadership & Optimizing Performance," concerns human resource and people management issues and is scheduled for Sept. 29 to Oct.2 in Columbus, Ohio. The final session, "Building a Sales & Marketing Culture," is tentatively set for Mar. 22-25 in San Antonio, Texas, and will examine ways for dealers to leverage promotional efforts to build loyal customers and future sales growth.

Cooper said CAMP is similar to executive MBA programs – high concentration of information in a short period of time, in this case, some 20 classroom hours ®“ and features extensive interaction among instructors and participants. Cooper uses its own training staff and outside experts to conduct the sessions. Steve Hegg of Business Resource Service, based in Seattle, led the financial management program.

Hegg, who has a background as a small businessman and in commercial banking, used the fictitious R&R Tire Co., a small dealer that gained big problems after expansion, as the basis for his instruction, giving attendees a familiar scenario upon which to learn.

Using R&R Tire as an example, Hegg examined how the basic tools of financial management – balance sheets and income statements ®“ should be used use to analyze the financial health and capabilities of a company, especially to find where trouble spots lie. Some analysis tools Hegg offered included a financial "road map," a flow chart that allows a business owner to self-diagnose the cause and effect relationship between business activities and results.

For instance, if a dealer is suffering from low gross margins, the "road map" traces the problem back to potential root causes, such as issues with productivity, inventory control, bookkeeping, buying and pricing practices, and customer credit and cash discounts. And it allows the dealer to quickly see how a low gross margin problem directly and indirectly impacts other areas of the business.

Hegg also discussed other key financial management issues like taxes, ratio calculation and analysis, profit planning and cash budgeting, tips for improving cash flow, applying for loans, and estate planning.

You May Also Like

Nokian Tyres receives A- sustainability score from CDP

This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.


Nokian Tyres scored an A- from CDP for its actions aimed at reducing greenhouse gas emissions and mitigating climate change-related risks, the company said. Scores A and A- represent leadership level. This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.

How tire traction and tread design affect tire performance

Even though tires might all look the same to some customers, you should inform them how tread design works to improve their experience.

Club 3633 nominations for 2024 are open

Club 3633 is an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry.

Straightaway Tire brings on industry vets to promote training initiatives

John Wafler and Jason Servidio will drive platform-wide internal training initiatives for Straightaway Tire.

TyreXpo Asia 2024 confirmed for Bangkok

The event is expected to attract over 4,000 international attendees from around 60 countries.

Other Posts

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.