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Nokian Tyres Debuts as Major Sponsor of 2019 Colorado Classic

Nokian Tyres served as a major sponsor of the Colorado Classic presented by VF Corporation, a premier women’s cycling race.

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Nokian-Tyres-Point-S-Colorado-Classic

Nokian Tyres served as a major sponsor of the Colorado Classic presented by VF Corporation, a premier women’s cycling race.

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Nearly 100 racers from 16 teams competed in the four-stage race, which coursed through Steamboat Springs, Avon, Golden and Denver Aug. 22-25. It was the first year Nokian Tyres sponsored the event, which was celebrating its first year as a standalone women’s race after previously hosting a men’s competition as well. For the second year, the tire manufacturer sponsored the Point S presented by Nokian Tyres cycling team, which competed in the event.

Nokian Tyres hosted a booth at the race that promoted safe, sustainable driving. The booth included a tire inflation game, a solar phone charging station and a novelty bicycle equipped with studded winter tires.

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Company representatives educated cycling fans about the company’s products and discussed ways they can comply with Colorado’s new winter traction law, which placed new requirements on drivers using I-70 through the mountains starting Sept. 1.

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