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Nokian Tyres Expands Presence at North American Ski Resorts

Nokian Tyres has extended its status as the Official Tire of Powdr, an adventure lifestyle company with a collection of mountain resorts, experiential action sports destinations and adventure experiences.

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Nokian Tyres has extended its status as the Official Tire of Powdr, an adventure lifestyle company with a collection of mountain resorts, experiential action sports destinations and adventure experiences.

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The three-year contract extension provides new opportunities for resort guests to learn about the benefits of Nokian Tyres. Resorts included in the partnership are:

  • Copper Mountain (Colorado)
  • Killington Resort (Vermont)
  • Pico Mountain (Vermont)
  • Eldora (Colorado)
  • Mt. Bachelor (Oregon)
  • Snowbird (Utah)

Nokian Tyres and Powdr began their collaboration in 2017.

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