Nokian Tyres is helping tell the stories of adventurers through a new partnership.
Nokian is teaming up with Outside TV to present viewers with content that the company says reinforces Nokian’s mission of safety and sustainability.
The campaign will introduce Outside TV fans to Nokian Tyres through TV segments, custom digital content and targeted online advertising.
“Being able to authentically connect the athletes, stories, and, most importantly, the safety of adventure, together in content, is what our audience has come to expect on Outside TV,” said Carmine Parisi, Outside TV’s chief revenue officer. “Nokian Tyres and our team at Outside TV Studios have done just that, and we are excited to share these with viewers across all our platforms.”