Rubber Birch Bark Innovation Wins Nokian Sustainability Challenge

Rubber Birch Bark Innovation Wins Nokian Sustainability Challenge

The winner of the challenge received a monetary prize as well as the opportunity to explore a business or development partnership with Nokian.

An innovation that uses birch bark as an alternative source of rubber won Nokian Tyres‘ “Fast Race, Big Change” innovation challenge hosted at the company’s winter tire testing facility in Finalnd, known as “White Hell.” Nokian said the expert panel of judges chose the innovative solution from Reselo AB, a sustainable biomaterials company from Sweden, because rubber birch bark sourced from the residue of the global pulp, paper and plywood industry is a renewable resource.

According to Reselo, a single mill creates 100,000 tons of birch bark residue on average every year, and the forest industry in Finland and Sweden alone produces enough raw material for 200,000 tons of Reselo’s unique rubber. The biorefinery concept Reselo uses is also designed to minimize the environmental impact of the material.

Nokian said the challenge was open to all businesses, students and researchers, and received almost 50 applications from 18 different countries. From them, a team of Nokian Tyres experts chose four finalists. At the finals event held in Lapland, Finland, this January, the jury awarded Reselo as the winner.

“We were really impressed with the capabilities and versatility of the material,” said Teemu Soini, head of innovation and development from Nokian Tyres. “It was also important for us that the material was produced from the side stream of other industries. The company and the team itself are highly dedicated. We want to be part of their success story, and we believe that Reselo will be one of the stepping stones towards our own goal of having 50% of the raw materials in our tires renewable or recycled by 2030.”

As the winner of the challenge, Reselo received a monetary prize as well as the opportunity to explore a business or development partnership with Nokian Tyres. 

“I am amazed and pleased that we won,” said Henrik Otendal, CEO and one of the founders of Reselo. “The cooperation with Nokian Tyres will be a fantastic opportunity for us. It is a confirmation for our invention and the material itself. Our journey together is just beginning but the early results are promising. We hope that our renewable rubber can one day be part of a Nokian Tyres tire.”

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400

Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.

Kumho_Tire_USA_Formula-DRIFT-sponsorship-1400

Other Posts

Michelin highlights sustainable milestones at Sonoma Raceway

We learn about sustainability strategies and new products, drive a Freightliner all-electric eCascadia Class 8 truck, and take a few hot laps around the track.

Michelin-Sustainability-Summit-1400
Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Suburban-Tire-Discount-Tire
Sun Auto Tire & Service expands Texas store count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun-Auto-Carrollton
Yokohama Rubber to supply its BluEarth-XT AE61 as OE on Toyota’s Yaris Cross

Yokohama Rubber said the BluEarth-XT AE61 is a summer tire developed specifically for use on crossover urban SUVs.

Yokohama-BluEarth-OE