Providing an inside look at the 2014 SEMA show for enthusiasts, Nitto Tire USA will sponsor “Live From SEMA.” Live From SEMA will aggregate posts from Facebook, Twitter and Instagram that are tagged with #LiveFromSEMA and display them in a real-time feed on LiveFromSEMA.com.
“Nitto Tire is a company that is proud of its direct connection to its enthusiast fans,” said Stephen Leu, Nitto Tire USA’s assistant brand publishing manager. “That is why we are so proud to help deliver coverage of the world’s largest trade show straight to enthusiasts through social media and traditional media.”
Nitto sponsored Live From SEMA in 2013, as well. New this year, the website will allow users to filter by hashtag to browse more content specifically. There will also be daily recaps of the day’s activity so users can insure they don’t miss a post, Nitto said.
In addition to its Live From SEMA sponsorship, the tiremaker will also sponsor the show’s media center.