Next Generation Steps Up at Bauer Built Role - Tire Review Magazine

Next Generation Steps Up at Bauer Built Role

Jerry Bauer has stepped aside as president of Durand, Wis.-based Bauer Built Inc., handing the reins to son Tad as of New Year’s Day.

The elder Bauer will continue as chairman and CEO.

Tad has been with the company for 22 years, literally working his way up the ladder from working as a janitor to executive duties. Most recently, Tad was the COO and executive vice president of Bauer Built’s tire division.

He is a 1998 graduate of the University of Wisconsin-Stout in Menomonie, and will continue as a member of the company y’s board of directors.

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