Nexen Tire has redesigned its global website, with digital friendliness in mind.

“The renewed website, serving as Nexen Tire’s key digital marketing channel, delivers a wealth of content on the company’s milestones in a more engaging way to connect with global customers,” the tiremaker said.

Visitors can access a variety of information on Nexen Tire such as its products, services, information on tire in general, news and campaigns and corporate information through the new website. In addition, the website allows customers to easily compare features between products through the new “Key Performance Indicator function” tab.

The website designed with responsive user interface is optimized for various digital devices including desktop and mobile. Web accessibility has also been enhanced by search engine optimization, making it easier to navigate information.

The site is available in both English and Korean at nexentire.com.