Nexen Tire America, Inc. has launched a new mobile app designed specifically to provide added support to the tiremaker’s nationwide network of dealers.

The app is designed to help generate consumer leads, present Nexen Tire products in a user-friendly interface, streamline customer communications and simplify the sales process from start to finish. It has a specific lead-generation tool that helps associate-level dealers connect with consumers in the market currently looking for tires. Available on Apple and Android mobile devices, the app also contains a consumer component that gives customers several tools to select tires, find their closest Nexen Tire dealer and even request an appointment to have new tires installed, Nexen says.

Appointment requests made through the app are sent directly to the nearest Nexen Tire dealer of their choosing, allowing the retailer to quickly follow up with customers and begin a high-quality customer service experience that helps increase sales opportunities.

Consumers who use the locator and appointment request features on Nexen Tire’s website are also able to request quotes that will funnel through the Nexen Tire app, signaling an instant notification for dealers with the consumer’s contact information.

Nexen Tire said the company will help train dealers on the new app, so that dealers are confident in its new sales tool.

Additional features of the app include:

• User-friendly navigation and access to the complete line of Nexen Tire products;
• Ability to share tire information through email;
• Easy-to-use lead management system for all Next Level Dealers;
• Hot leads delivered instantly through the app’s lead-management.

The consumer side of the app allows customers to navigate through Nexen Tire’s complete tire line-up using new search features. The app also features an interactive augmented reality (AR) function allowing consumers to visualize in real-time how a new set of Nexen tires will look on their vehicle, Nexen says. The app integrates its existing dealer locator search function, which allows users to request more information or request an appointment at their nearest Nexen Tire dealer.

Nexen said the app creates an enhanced mobile shopping experience for consumers that is customizable to their needs.

“Our nationwide network of Next Level dealers are the backbone of this company, and by developing this app, we are showing our continued commitment to giving them the tools they need to quickly connect with customers and increase their ability to provide the highest level of customer service,” said John Hagan, executive vice president of sales for Nexen Tire America, Inc. “We worked extremely hard to pack this app full of features for dealers and consumers, making it easier than ever for customers to find the right tires and connect with their nearest Nexen Tire dealers. We are confident this will make it easier for dealers to manage customer service relationships, build lasting relationships with their customers and increase sales.”

The new Nexen Tire app is available to both Android and iPhone users and can be downloaded through the iTunes and Google Play app stores.