Nexen Tire Reveals New Brand Identity

Nexen Tire Reveals New Brand Identity

The company says the “We Got You” slogan evokes Nexen Tire’s corporate mission and promise to always put people at the center of things and make them more connected to the world, while also improving their lives.

Nexen Tire has announced the launch of its new brand identity system and “We Got You” corporate slogan, which the company says is a pledge to enhance customer satisfaction in mobility and beyond tire manufacturing.

“We Got You” evokes Nexen Tire’s corporate mission and promise to always put people at the center of things and make them more connected to the world, while also improving their lives. It also reflects the Company’s commitment to provide customers with utmost convenience anytime, anywhere, Nexen says.

Core to Nexen Tire’s new identity is to take the lead in developing and providing innovative technologies, designs, and services that enhance customer mobility with the bold spirit of taking on challenges while always thinking ahead.

As a total mobility solutions provider, Nexen Tire will introduce new products to satisfy customers’ needs, especially at a time when electric, hydrogen, and self-driving cars are expected to become more prevalent in the market going forward, Nexen says.

The company says it will also assist customers in their transition into the age of digital convergence. Along those lines, Nexen Tire established Nexen Century Ventures in Silicon Valley, California, in March of this year, to invest in promising start-ups offering future core technologies in the automotive components and mobility sectors, includes automotive sensors.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH