Nexen Tire Partners With European Football Club - Tire Review Magazine

Nexen Tire Partners With European Football Club

Through its partnership with AC Milan, Nexen Tire plans to expand its brand presence in the Italian market.

Nexen Tire has formed a partnership with European football club AC Milan and plans to expand its brand presence in Italy through the partnership. The collaboration comes on the heels of a positive season for the Rossoneri, the team’s nickname, in which AC Milan secured a second-place finish in Serie A and qualified for the UEFA Champions League.

The club will have a combined Nexen Tire and AC Milan logo, and the company plans to expand its presence in Italy through visibility at both the San Siro Stadium and online.

Nexen says it also plans to offer customers exclusive product giveaways and Rossoneri experiences.

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