Earlier this year it announced plans to invest around £690 million to build a new 12 million tire per annum factory, and now Nexen Tire has further strengthened its relationship with the Czech Republic by signing up as a sponsor for ice hockey team BK Mladá Boleslav.
The agreement covers the 2014/2015 and 2015/2016 seasons and will give the tiremaker brand exposure in the stadium at home games and on player equipment, including helmets.(Tyres & Accessories)