Nexen Tire America launched a redesigned website aimed at consumer interaction and industry functionality, the company said.

The new site offers direct feeds from the tiremaker’s social media campaigns, a resource section, downloadable tire specifications, videos and more. Nexen also has plans to add more features to the site and its social media campaigns in coming months, the company said.

“At Nexen, our brand motto is to offer high quality products and to ensure end user safety,” said Kyle Roberts, director of marketing. “Our old Web design wasn’t allowing that message to be portrayed properly, and was in need of a facelift. With the changes made, we are much more comfortable with the messaging that visitors will receive.”

The tiremaker’s website address remains the same, NexenTireUSA.com, and is still desktop and mobile compatible.