Nexen OE on Porsche Cayenne

Published: September 6, 2016

Nexen Tire Corp. was selected as original equipment for the Porsche Cayenne. The tiremaker will shoe the Porsche Cayenne with its N’Fera RU1 255/55R18 109Y XL as original equipment (OE) tires.

This is the first time that Nexen is supplying OE tires to any of the Porsche car models, the tiremaker said.

“We are thrilled to supply original equipment tires for Porsche for the first time,” said Travis Kang, CEO of Nexen Tire Corp. “As Porsche is a representative luxury carmaker with prestigious design and performance, this approval for the Porsche Cayenne proves the superior quality and advanced-technology of our products.”

The N’Fera RU1 has received grade A for its wet grip and Noise Level 1 in the EU Labeling, the tiremaker said.

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 19, 2024

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.