Nexen Creates Joint Venture in Japan - Tire Review Magazine

Nexen Creates Joint Venture in Japan

Nexen Tire creates a joint venture in Japan with Toyota Tsusho Corp. – Nexen Tire Japan Inc.

From Left: Travis Kang (CEO of Nexen Tire), Daisuke Kudo (Vice President of Nexen Tire Japan Inc.), Ryu Nishimura (CEO of Nexen Tire Japan Inc.), Ichiro Kashitani (Automotive Division Chief Officer of Toyota Tsusho Corp.) From Left: Travis Kang (CEO of Nexen Tire), Daisuke Kudo (Vice President of Nexen Tire Japan Inc.), Ryu Nishimura (CEO of Nexen Tire Japan Inc.), Ichiro Kashitani (Automotive Division Chief Officer of Toyota Tsusho Corp.)
From Left: Travis Kang (CEO of Nexen Tire), Daisuke Kudo (Vice President of Nexen Tire Japan Inc.), Ryu Nishimura (CEO of Nexen Tire Japan Inc.), Ichiro Kashitani (Automotive Division Chief Officer of Toyota Tsusho Corp.)

Nexen Tire recently hosted an inauguration ceremony for the creation of its joint venture with Toyota Tsusho Corp. – Nexen Tire Japan Inc. – as the subsidiary prepares to sell tires in Japan this month.

The joint venture was created to help Nexen establish tire sales in Japan and also reinforce its original equipment supply to Japanese carmakers, Nexen said.

Nexen and Toyota Tsusho, the trading arm of Japan’s Toyota group, started discussing cooperation in June 2015, which evolved into a joint venture with Nexen holding 51% and Toyota Tsusho holding 49% of the shares.

The tiremaker said it plans to leverage Toyota Tsusho’s brand awareness and distribution network to expand its business and brand awareness in the Japanese market.

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