New Truck Tire Campaign from Yokohama - Tire Review Magazine

New Truck Tire Campaign from Yokohama

Yokohama Tire Corp. launched SmartSolution, a new communication and promotion push targeting commercial tire dealers, fleet owners and truck operators.

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business,” said John Cooney, Yokohama director of commercial sales. “Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line.”

The SmartSolution campaign will consist of advertising in print, dealer materials and a dedicated website. The SmartSolution messaging is divided into a four value propositions: longevity (lifecycle costs), efficiency (fuel costs), availability (locations) and dependability (durability and tire life).

“We work hard to build long-term partnerships with our customers based on trust and mutual respect,” Cooney said. “No other supplier can deliver so completely on the aspect of dependability, longevity, efficiency and availability than Yokohama. This is why Yokohama is the ‘SmartSolution.’”

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.


Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.


Other Posts

Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Sun Auto Tire & Service expands Texas store count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Yokohama Rubber to supply its BluEarth-XT AE61 as OE on Toyota’s Yaris Cross

Yokohama Rubber said the BluEarth-XT AE61 is a summer tire developed specifically for use on crossover urban SUVs.

AACF launches anniversary fundraising initiative

Running through July 1, this campaign aims to raise $65,000 through 1,000 donations of $65 each.