Called eTireCenter, the standalone software works with a dealer’s existing Web site and helps them upload product photos, create links between the photos and product descriptions, include sizes and types and then display the package directly on their Web site.
According to ASA, many tire dealer Web sites serve simply as brochures for their businesses, with products outlined on a static page. This, said ASA, “lacks the interactivity that allows a visitor to look for a tire that is not only available, but also fits their needs.”
Because it is fully customizable, eTireCenter also works for wheels, retreads or other products dealers want to offer online.
A demonstration Web site can be viewed at etirecenter.com. (Tire Review/Akron)